Monday, July 2, 2012
Lee Honish | Short Sale Coaching | Short Sale Marketing | Real Estate Coaching | Real Estate Marketing | What is a short Sale
Saturday, April 14, 2012
short sales 2012
Short Sales 2012
There is a weird underlying tone to the market…
It is the lack of listings for all listing agents!
Most markets seem to be loosing active listings and the investors are jumping on anything and everything. I realize that this is not a truism for every market, but it is happening in many markets on a daily basis…
But, why…
OK, so 2 years ago FRANNIE (Freddie and Fannie) made it clear that the whole market would shift in the next 2 years. The bulk of REO listings would dry up: 33% would return to city/state retention, 33% would be liquidated via listing agents and 33% would be held back for the infamous 'shadow inventory’ (nothing shadow about it, it’s a way to stabilize the market). However since that point FRANNIE has gone on tour to the REO events and informed everyone that the 'list-able’ properties would decrease even further. To the point where we are now, which is nearly NONE in some markets.
WELL, what about short sale listings…
Since MOST agents see short sales as the most evil creation on the planet and the banks making ANY offer to do a loan modification or deed in lieu available, THERE are very few short sale listings as well!
Welcome to real estate 2012 and short sales 2012…
Homeowners hate real estate agents and Realtors®…
So instead of adapting to the market, most agents are just giving up. It is the weirdest part of the emails I get, an agent will try every venue and then break down and ask me for assistance. It doesn’t matter if I am consulting or coaching, nobody wants to face the reality of the lives they have created for themselves in real estate.
The opportunities exist to work with homeowners, but it is by converting away from the idea of being a real estate agent and fundamentally understand that the key to staying in the business of real estate is 'outreach’ and 'education’ of homeowners and other agents.
It is why I have offered my CDAT designation and trademark to The National Association of Realtors® to help other agents save their jobs! Based on the projection of numbers, agents will be dropping like flies this year…
The choice to stay in business this year is a very simple one, if you want to be successful , short sales are the only viable solution for a real estate agent (I prefer the term Homeowner Advocate) to be successful and grow a business…
It must be based on outreach and education and not about getting paid and getting a listing!
Short Sales 2012
Short Sales 2012
lee.honish@yahoo.com
www.honish.com
Lee Honish
858-663-2537
CLICK HERE for MONSTER information
If you cannot afford my program, please let me know how I can help you... there is always a way to make it work!
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Sunday, March 11, 2012
Target Marketing | Lee Honish

So based on the 'graph' above we can draw a few conclusions...
Conclusion #1
Giving tax breaks and incentives to the "upper class" is irrelevant! Apparently they don't pay their mortgages, and in fact (based on market data) they are more 'delusional' than an 'average' income homeowner just trying to pay their bills. If you bought a home that was valued over a million dollars and even at the height of the market, you 'probably' have a six figured salary. My hypothesis is that 'millionaires' are involved in strategically defaulting on their homes. Now I realize that this is a broad statement and I have NO data to support this, but a million dollar homeowner would be 'savvy' enough to understand that by defaulting on a loan that size may have a positive 'out' for them. At the very least, based on a new survey I conducted with several homeowners who owned homes that were purchased for a value greater than a million dollars they are and were in fact very savvy at understanding these concepts. Many that I interviewed (alright, interrogated) who purchased and have lost their value were considering the idea of 'strategically defaulting'...
Leading me to conclusion #2
Why would you lower your target zone when purchasing delinquency information? My request would be as follows: Zip codes of at least 4 zones of million dollar homes Pre NOD 61-91 day dq Price range of 1 million or greater AND purchased no later than 2008 I would then use my permission based marketing and double up the educational process, because these homeowner's 'think' themselves much smarter than the 'average' homeowner.
Marketing messages on my automated drip campaign (after I get their email through my MONSTER campaign): Introduction letter - loan modification education - testimonial video - strategic default education - testimonial - alternatives to foreclosure education - testimonial - how money works - testimonial All of the emails with a call to action...
Remember this, they really do think they're smarter than the room in this crowd. In most of my dealings on conversion with this crowd, they are VERY frustrating...
My final analysis, use a maximized drip campaign from email address and avoid as much scripting as possible. AS A FINAL NOTE:
Wow, they default more!
lee.honish@yahoo.com
www.honish.com
Lee Honish
858-663-2537
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Thursday, March 8, 2012
Tuesday, March 6, 2012
Real Estate | Short Sales
Step two, Understand the psychology of homeowners and the how to market to them
Step three, Mitigate short sale files with the right mindset
THIS IS RAW AUDIO NON-EDITED
CLICK HERE Lee Honish Mitigation Training PART 1
CLICK HERE Lee Honish Mitigation Training PART 2
CLICK HERE Lee Honish Mitigation Training PART 3
CLICK HERE Lee Honish Mitigation Training PART 4
Step Four, GET SHORT SALE LISTINGS!
CLICK HERE to download the PDF Document
Step Five, Be an Advocate
Step Five, send me an email, tell me your budget and let me help you, help homeowners!
CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497
CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125
One ON One Coaching for 2 days includes travel (marketing or mitigation) $1,600
One ON One Coaching for a week includes travel $5,000
SEND ME AN EMAIL IF YOU HAVE QUESTIONS:
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lee.honish@yahoo.com
www.honish.com
The FIRST Short Sale EVER Recorded
Recently I wrote about Kronk, the first real estate agent in North America, he was carbon-dated to around the stone age and was discovered with several of his marketing pieces CLICK HERE FOR HIS STORY…
Well, due to the overwhelming response and feedback to ‘Kronk Tale’ I spent all day investigating the background of Kronk and I wanted to find out if he was a good real estate agent…
What I discovered blew my mind…
Kronk wound up being not only the first real estate agent, the first real estate marketer, the first real estate coach…
Kronk was also the first real estate agent to negotiate and close a short sale or “ugh-ugh-uh-ugh-ugh” and that roughly translates to “You Paid More, Kronk Get Less” (historical records are kind of sketchy).
Based on cave drawings discovered near Clovis, CA Kronk is depicted clubbing a homeowner and dragging them to their new home. Something called the ‘Central Bank’ accepted term of ‘One Cave for 1 fire stick, 12 shiny stones and one wheel’. As the cave drawings continued after several months of flooding and famine in the ‘Great Valley’ (Clovis CA) the value of the subject ‘cave’ had gone down. Kronk seized the opportunity and negotiated with the ‘Central Bank’ and got them to release their lien/term for just 6 shiny stones (that weren’t that shinny I might add).
Thus completing the first recorded short sale transaction in real estate history…
Kronk went on to be a very successful real estate trainer teaching his amazing 3x5 tablet technique (later replaced by postcards), his amazingly brutal knock out clubbing blow (later replaced by scripting) and of course his amazing short sale negotiation techniques (later replaced by FILL IN THE BLANK). His ideas were laid out in simple wall paintings and discovered by FILL IN THE BLANK who used these marketing systems and short sale processing ideas to create their own groups. Why else would anyone in this day and age of technology, send direct mail, cold-call homeowners, and door knock, or learn about short sales from ANYONE who isn’t a former head loss mitigator and someone who has spent over 18 months developing marketing that works on permission based marketing platforms…
CLICK HERE and listen to the over 4 hours of short sale negotiation training I did last week. I won’t insult you and say; “explain how to stack a file” FILL IN THE BLANK can do that for me. I will show you mindset, mitigation, value, offer, how to structure your HUD, and most of all how NOT to escalate and still close over 90% of your files.
Don’t be a Kronk and ‘know’ Real Estate…
It’s obvious that there are many agents determined to be like Kronk and use methodology that WILL NOT WORK!
Again, CLICK HERE and discover what moves an agent or a mitigator into a mindset that closes over 90% of their short sale files. There is nothing to buy and 4 hours of audio training is free for everyone!
In Kronk’s day you would pay a minimum of 1 fire stick and in today’s market you’ll pay $700 to FILL IN THE BLANK just learn how to stack a file…
Take advantage of the 4 part audio training AND DON’T BE A KRONK!
Monday, March 5, 2012
short sale advocacy
Lee Honish is the founder of CDAT and the Advocacy movement he started over a year ago...
"Real Estate Agents have lost credibility and its time to restore Advocacy to Realtors" Lee Honish
Honish had a 20+ year career as a foreclosure asset manager/loss mitigator working for large mortgage lenders. Early in 2007, he knew that agents needed to know what the banks know in order to close short sales in record time. He developed a program that has a 99% close ratio, which is both astonishing and truly making a difference. “It is satisfying to provide useful education to a group of professionals in our nation that desperately need to work together. Real estate professionals just need to put the right strategy to work for them, so they can be a part of the solution, not a part of the problem.”
Join CDAT for Free: http://agentredefined.kajabi.com/sp/8384-cdat-membership
The VERY FIRST Real Estate Marketing Piece EVER CREATED
Thanks to my countless hours of research, I discovered that there was a Paleo-Real Estate Agent’s remains also found, his name was "kronk” (he had a stone chiseled name tag and his custom marketing pieces were discovered in a dig near Clovis, CA)…
Kronk was also the first recorded real estate trainer and created the FIRST marketing campaigns in the history of North American (again based on tablets and marketing pieces)…
Here is Kronks 'methodology’ for real estate; Kronk would deliver a chiseled stone tablet (approximately 3x5) to the cave of a 'prospect’ with the words "KRONK SELLS – KRONK MOVES YOU”.
Kronk then showed up at the 'prospects’ cave the following day, knocked the 'prospect’ out with his club and then dragged them to a new cave…
Nothing has changed since the Stone Age…
Agents still operate under the 'trained’ and 'conditioned’ belief that sending a postcard and then showing up at a homeowner's home unannounced will generate a listing or a buyer. Thanks to the decades of real estate training, systems, and methodological approaches to 'interruptive’ marketing real estate agents operate under the assumption that doing MORE of this type of marketing will achieve more results.
In the late 90’s a book on permission based marketing and creating a relationship with a 'prospect’. This book and its concepts have escaped real estate agents who still market under the assumption that door knocking, postcards, mailers and cold calling will produce results…
CLICK HERE for my PDF Report on permission based marketing campaign.
It takes the leap of faith to understand this very simple concept of 'interruptive’ marketing, television is the MOST expensive form of marketing and thanks to the remote control and DVR's NOBODY sits through and watches commercials anymore (I download without commercials).
It is about creating a 'relationship’ with a homeowner or buyer and introducing yourself and creating credibility. It requires follow up and 'touches’ of educations to build your credibility to a new homeowner or buyer.
Objectively MOST agents are living and dying off of referral based marketing from a happy client or in other words a 'testimonial’ that builds the initial relationship. Direct marketing is almost non-existent in today's real estate market place.
Agents now blame the marketing trainers, brokers, and systems that claim that these approaches are successful, however they are outdated concepts. It is about adaptation to the market and marketing methods.
Adapt or Die…
Most real estate agents appear to be on the 'Titanic’ and approaching the iceberg…
Most if not all will be out of business within the next year or so…
The basic trends indicate that MOST agents will be gone and it’s simply from not adapting to the marketing and working on default properties (short sales). It is from the lack of understanding and education on marketing that is effective. In today’s market, I don’t care how many postcards you send, how many doors you knock or phone calls you make…
THEY DON’T KNOW YOU!
Again, CLICK HERE and get my real report explaining my approach on PERMISSION BASED marketing and how to adapt to the market AND get up to 20 new listings per month with only 90 minutes of work twice a week.
Just expand your thinking and understand that there are NEW ways of doing business and it's all based on 'permission’ based marketing, being an advocate, and understanding the default market.
Friday, March 2, 2012
AUDIO TRAINING: Short Sale Mitigation Training, Lee Honish
This is SEVERAL hours of Short Sale Mitigation Training that will teach you how to mitigate and BEAT Lee Honish. It is the most thorough training EVER captured on audio.
This was recorded in San Marcos, CA for Durrell Thomas www.smreco.com
Lee Honish was hired for direct one on one training of his NEW Chief Executive Mitigator
In less than 8 hours of training, Jen is NOW ready to pick up NEW files, close exiting files, escalate (and beat Lee Honish) and be one of the TOP short sale migiators Lee Honish has EVER trained!
THIS IS RAW AUDIO NON-EDITED
CLICK HERE Lee Honish Mitigation Training PART 1
CLICK HERE Lee Honish Mitigation Training PART 2
CLICK HERE Lee Honish Mitigation Training PART 3
CLICK HERE Lee Honish Mitigation Training PART 4
MY GOAL IS TO HELP YOU!
Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the MONSTER program to help and educate the market.
CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497
CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125
SEND ME AN EMAIL IF YOU ARE INTERESTED IN ONE on ONE COACHING OR CONSULTING:
$1,600 for 2 days of Mitigation Training (Includes travel, approximately 5 hours per day)
$1,600 for 2 days of Marketing Training (Includes travel, approximately 5 hours per day)
$5,000 for complete office 'rebuilding' (Includes travel, 1 week in office and 3 months of support)
lee.honish@yahoo.com
www.honish.com for more information about coaching, marketing and FREE short sale information
Monday, February 27, 2012
Building a short sale team
Once a day I am updated on a dozen key word combinations regarding short sales
This unique FREE feature from the Google Corporation allows me to keep up on EVERYTHING on the web relating to short sales and trust me, if you place an ad on Craig’s list and use the word short sale in your posting, I will know about it.
Does this make me a closet ‘nerd’ or possibly an obsessive-compulsive ‘nut’?
YES IT DOES!
I recently read about (FILL IN THE BLANK) and his services as a short sale speaker and his fees to have (FILL IN THE BLANK) come and speak and or educate your staff. (FILL IN THE BLANK) listed below:
Cost of Seminars | |||
Plan 1 | |||
$2,500 Travel Expense | |||
What You Get
| |||
Plan 2 | |||
$15,000 | |||
What You Get
| |||
| |||
Florida Agents, we offer a FREE to you, the seller, the buyer, and the buyers agent, short sale negotiating with better than a 95% success rate and faster closes and we never negotiate down your commissions. |
NOW THE FUNNY PART (If those fees were not funny enough)…
Alexa Traffic Rank: 24,038,210 OR This website is doing less than 10 visitors per day!
Now I don’t know if this person actually gets any requests at his OUTRAGEOUS prices and I do not know what this person’s knowledge or credibility to teach short sales is…
I know what my qualifications to educate are and I am extremely confident in everything that I teach and everything that I do. I don’t ‘think’ I have the best marketing pieces, I KNOW I have the best marketing pieces. I don’t ‘think’ I am the best educator on the subject of short sales and default properties… I have TRAINED over 50,000 real estate agents and I have been viewed MORE than 1 million times on the World Wide Web AND I know that I can show up in ANYONE’S real estate office and make them better. I do it more economically and I do it with an immediate return on investment to justify ANY expense to better a business. I make the changes that many times people are not willing to make in their personal and business lives.
Recently I have been contracted out to hire and train mitigators, marketers, and staff on a one on one basis to keep processes in house and in control of the broker/owner.
So I now offer my services at every budget, every level, and for EVERY POSITION! I do this to help EVERYONE in real estate meet their potential of becoming TRUE Advocates and helping homeowners and agents succeed!
I am willing to come to every single person and work ONE ON ONE until every person is trained!
So, I have created a new ‘MENU’ of Lee Honish services that meets with everyone’s budget
ONE ON ONE:
2 days ONE ON ONE Training for Marketing, Mitigation, or Staff - cost $1,600.00 (includes travel)
1 week ONE ON ONE Office Rebuilding including 3 months of ‘servicing’ - cost $5,000.00 (includes travel)
Group Coaching, Market Pieces, and Specialized Default Documentation - cost $500.00 or 5 payments of $125.00 (weekly coaching call)
There are no recurring monthly fees, no hidden fees, and no additional ‘up sell’ (excluding the 5 payment plan)!
ALL OF MY CDAT/DEFAULT PROPERTY/SHORT SALE SEMINARS ARE FREE (Unless event is all day workshop). I will show up and train any room of 50 agents or more ANYWHERE in the country at ZERO cost.
How to GET Lee Honish:
STEP 1:
Click on lee.honish@yahoo.com and create an email, in the subject line place ‘HELP ME’
STEP 2:
In the body of the message tell me what you want, your budget, your location and be HONEST!
STEP 3:
Hit send
Lee Honish www.honish.com Alexa Traffic Rank in US: 221,937 (and trending UP)
MY GOAL IS TO HELP YOU!
Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.
CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497
CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125
SEND ME AN EMAIL IF YOU HAVE QUESTIONS:
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Short Sale Coaching
Yet upon interview, upon interview, with the top agents, I am SHOCKED that they usually have less than 10 files, they are working 10 hour days and they are usually outsourcing their marketing or worst of all have NO marketing!
Even though I have reached my 'mental’ capacity of students, and I would prefer to do one on one coaching instead (I have more control of the outcome)…
I have decided to reopen the MONSTER® coaching program to accept additional students. This time I have even adjusted and allowed for a payment program so that it's more affordable to agents in distress.
CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497
CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125
No matter who I have spoken to in the last few weeks about the number of files, I keep getting the same response! The bigger concern is that WE always revert back to 'interruptive’ marketing styles and tactics, OR WORST hire someone who uses those same 'interruptive’ marketing tactics!
How big a postcard, how many 'mail pieces’, how many calls and how many doors do you have to knock before you realize that the methodology of yelling "surprise, I am an agent, I CAN HELP YOU!” doesn't work. How long before you realize that this method is a complete waste of time and a failed method?
I am willing to help, I do not know of ANY website, coach, program, or guru that offers what I offer with the knowledge base and experience I have. (FILL IN THE BLANK) along with all of the others do not even have the ability to walk into an office and change it's direction and obtain listings in a single day like I do!
This isn’t just 'talk’ this is fact!
The reality is if I charged $1,000 per month for coaching and $20,000 for one on one coaching, I would have more students and a higher profit rate. I keep my prices reasonable to HELP struggling agents!
(FILL IN THE BLANK) along with (FILL IN THE BLANK) and even the 'system’ (FILL IN THE BLANK) have asked me for help in marketing and process for their existing students. I know who has attended my events and I know who has bought my marketing.
MY GOAL IS TO HELP YOU!
Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.
SEND ME AN EMAIL IF YOU HAVE QUESTIONS:
www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo
Free Short Sale Marketing Piece

Yes, that’s right I am going to give you one of my most successful mailing pieces. No strings and it’s the real deal. For those wondering what clever name I was going to name this blog “Stone Cold Crazy”, cause trust me, I am for doing this.
What is the reason I am doing this?
Well, it’s simple, there are actually two reasons: 1. I had an epiphany at some odd hour of the morning with a new marketing piece that will ensure 50-70% callbacks with the highest possible conversion on the least amount of money and it isn’t a mailer. 2. I am strongly debating leaving the realtor side of real estate and crawling back to a bank, it just seems safer there, this is the equivalent of a purging of my files (spring cleaning).
This piece that I am about to give you is pre MARS, DRE and NAR so it will need tweaks to be in compliance for whatever demigod you listen to in real estate. So this warning is on you: Please consult with your broker, attorney, NAR, DRE, MOM, DAD and or the voices in your head before using this mailer.
So here is the deal: Your homeowners are in a pre-foreclosure state of mind, especially if they have received a default notification of any kind. So the point is to help their minds with stuff they already know. Loan Modification.
That’s right as a real estate professional, you have the right (confirm with state rules) to help homeowners do loan modification paperwork. The key is for FREE. That’s right, actual no charge service. Everything is on the scripting to get them into a short sale listing.
So here is your mailer, use mail merge and fill in the appropriate fields, use an off color or invitation envelope and print these on bond if you can afford it, the better the quality the more believable the piece. I would recommend using a list of Notice of Default up to notice of sale and preferably a 90 day delinquency list. (See above photo for exact layout on page and I recommend a DRE logo for your state):
___________________
(Home owner name)
(Address)
(City state zip)
(Property address)
(Bank 1st name)
(Bank 1st balance)
(Bank 2nd name)
(Bank 2nd balance)
Dear (Homeowner),
We have been licensed by the California Department of Real Estate to assist you with a FREE loan modification with your banks. We realize that you may already be speaking with representatives and so that we can better assist you we have attached a needs list and a financial work out form. Please feel these forms out along with the needs requirements and fax them to (your fax).
If you would rather speak to me in person, I am more than happy to discuss this directly over the phone please call my personal line at (your cell or call center).
PLEASE NOTE IF YOU ARE CURRENT ON YOUR PAYMENTS: It is possible to obtain a new loan recast (loan modification) and or be entitled to sell your home and obtain a new home with lower payments without affecting your credit through the latest FHA programs.
Loan Modification Programs availability:
Based on your current records you have the possibility for 2 different programs.
“A trial loan modification” this is an adjustment for 1 year to 18 months, there are generally no extensions beyond that period.
“Full re-cast” is a full 30 to 40 year recasting of the terms of your original documents, you will get a new interest rate and payment terms. YOU WILL NOT GET AN EQUITY REDUCTION.
Again this is a NO COST loan modification program and we are licensed by the California Department of Real Estate to assist you with your FREE loan modification.
Thank you,
You
____________________-
Now the scripting is everything and it’s very simple. You want the client to come in and bring in everything for a short sale/loan modification. Ask them what their current payments are and what they’d like their new payments to be. In most cases, your client will ask for some pie in the sky reduction. In fact it will happen more than I care to explain any other scripting. Review their paperwork and tell them that they will qualify for a “trial” loan modification. They will submit all this paperwork that should show they can make the payments, including information about possible assets. Let them know that the trial modification is good for 3 months then the bank will continue the foreclosure proceedings plus they will have information about their personal assets, which they will then use for collection later on.
Let them know they have options. There are alternatives, so discuss them, be open. How many blogs and videos have we shot or written that explain why a short sale is better than letting a bank foreclose? Better still if you really know your stuff you can get the bank to release future liability.
YOU’RE WELCOME!
I don’t know of anyone who has actually turned an actual market piece onto the web for FREE like this, nor will it probably happen ever again. I do have one new piece that has been tested, that will actually draw results and it isn’t a mailer! If you have interest in getting my new piece, it’s at a fee, because it’s that damn good. I’m freaked out at how good it is. Lee.honish@yahoo.com if you want the piece, I’ll make it clear, its $500 for the piece, but it will get you a listing.
For a complete catalog of our marketing pieces and/or coaching send an email to: lee.honish@yahoo.com or leave a comment below.
Thank you all for following the blog. Your interest and feedback has been appreciated.
MY GOAL IS TO HELP YOU!
Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.
SEND ME AN EMAIL IF YOU HAVE QUESTIONS:
www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo.com
Short Sale Czar
We are at a sad point in our nation’s history where the confidence of the American people has reached an all-time low. They have lost faith in the decision makers and those that control the industrial sector. Money and media influence the views and the fears of the American people. They lack the hope and faith that any kind of real change can be achieved in the United States. The ideal of “for the people by the people” is no longer the status quo; it is how much can be spent to make it a reality.
I hold no real political association, I am at last check a registered republican, but I have not been involved in the voting process in quite some time. I too, like many, do not believe my voice can be heard above the din of the dollar and the influence of those who can wield it with laser perfection. Influencing the media can influence the perception, history has proved that you can buy influence and the current influence that is being peddled by many is simply fear.
I am just a speck in the populous; however I have decided to take up a voice for those who need it. The homeowners, brokers and would be investors have all been seeking and working for solutions to the housing crisis and I have taken up their voice of concern. I want to give them back hope with a solution that will help millions of people and ultimately create a ripple effect within the fabric of the economy. We all know that we verge on yet another dip into a second recession and possibly depression, forcing millions more out of jobs, homes and the ability to feed their families. It is rather bleak as we all hold our breath for the next shoe to drop. The question is how do we stabilize the housing situation, inject investment dollars and instill faith in the average homeowner?
I have a possible solution, while a bit extreme and adventurous politically, will help millions of your constituency and change the balance back to the people. I would recommend installing me, Lee Honish, as the Czar of Short Sales. Politically combining the forces of the national association of realtors, the mortgage brokers association and the national association of consumer advocates and in turn creating a cohesive process that millions could use to find an appropriate educated solution to the current housing crisis.
While admittedly I am a former head loss Mitigator for IndyMac bank and career asset manager, I have seen what and how the banks do what they do and certainly what they plan. By continually allowing the banking industry to lobby and change laws to their benefit, they have actually decreased the amount of money they could be collecting. I do not begrudge a single banking entity for the right to collect on their assets. I do, however believe they have gotten greedier and greedier in their collection attempts. Their next move will be to seek long-term collections on deficiencies for outstanding balances by selling bundles of promissory notes and deficiencies to investors for long-term collections. Homeowners will be hounded night and day to settle and pay on debt they thought was settled. With the current administration’s control of Freddie Mac and Fannie Mae, the finger will be pointed back at the White House, when in fact it was the banking industry squeezing yet another dollar from an already bled out homeowner.
People assumed wine and roses and that their decisions today wouldn’t affect tomorrow or perhaps that is the prosperity and hope of ordinary Americans. As someone who has felt the literal pulse of homeowners through the collecting of assets for the banking industry I know that collections are built on fear and intimidation of a threat. The American people cannot comprehend that they signed contracts and that they owe money, that somehow and in some way they would be bailed out of their distress. We see that this holiday season with sales being at record lows. It is more important to feed and shelter your family than to buy gifts on credit for tomorrow.
A cohesive educational and systematic process is what is needed. Combining the savviest members of each group to create a system for one person to repair what has already been done. It will take a voice of someone to stand and speak for the millions that need help. Allowing someone like me that chance to make this happen because I am the “every man” who is also just as tired of the current process, debate, fighting and ridiculous apathy of those who have money and control. Things could easily be changed by a lone voice for impossible things. It is ultimately the platform you ran your presidency on. Change can occur today and not tomorrow, the bloated forces of banking have not finished dining on the American pocket book. Nor will they because in all honesty, the American people did sign a contract and the banks are very much entitled to their due process. It is however the collateral damage they are creating in their wake of grabbing dollars.
I would ask for a moment of your time, as bold as it may be to meet face to face and discuss a direction to make this all happen today and not tomorrow. It is a chance for you to make a real difference today with someone that absolutely nobody would expect to represent that change, a former career bank asset manager. I believe the banks are entitled to money, I however do not believe them to be entitled to their sheer greed.
I wait for your response to my admittedly bold idea and request; however I do not expect the response, but let me point out politically how amazing this could be for you and the American people. For the Office of the President to believe and support a single American with a dream for tomorrow, to support a Native American republican former bank employee to help millions and millions, why it has the potential to be a true United States climate change.
Thank you for any consideration you may give this, or possibly the aide who is currently reading this. I will continue to educate and help who and what I can to make a difference. It was your appointment that did give me hope that anything and everything is possible. I too want to be in the impossible business and make real fundamental changes in real estate and banking.
Sincerely,
Lee Honish
Future Czar of Short Sales
MY GOAL IS TO HELP YOU!
Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.
SEND ME AN EMAIL IF YOU HAVE QUESTIONS:
www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo.com
Short Sale Asset Manager
First and foremost, this is such an extremely loaded question that I have been asked so many times over the last several years, I have oftentimes shied away from really answering the question.
The question most ask is, how do I be a level one, two or three loan counselor and be a “monkey” desk jockey like the one answering the phones on my short sale?
It is a 10-12 per hour job that is so thankless and so stressful, I’m not sure why anyone would want that job. It means waking up everyday and answering calls on files with varying levels of incompentency to arrogance on short sale files. The facilities are housed all over the country in the cheapest possible locations to reduce the costs for the participating bank, so when you leave the job you are still stuck in the town where the job is. It is a horrible life and a thankless position. You aspire for a higher level of “monkey-dom” and possibility a few “monkeys” of your own to manage. Without a college degree you will never see higher levels of bank service.
The hiarchy of a bank is comprised of people who have zero clue of what life is like on the ground level. They have multiple degrees in everything from business, finance, accounting and even psychology. Brilliant ethereal thinkers who talk and react on a macro level, pushing and pulling at the cogs that shape the US economy and how they interrelate within that economy; it is really impressive.
The problem is the one too many cooks in the kitchen mentality. In every bank organizational chart are countless VP’s of varying rank, size and educational level that shape the movements passed down the food chain. Ultimately it becomes a massive game of “telephone” where the message gets lost in the translation either up or down the VP line. Hence, the inability for anyone to understand what anyone is actually doing or the real direction of the voice of the organization.
I loved Mike Perry; he was an extraordinary CEO of IndyMac bank. He was a visionary with connection, scope and broad range and created the company from the ground up. It easily could have been one of the top banks in the US at this moment if it weren’t for “certain” forces that apparently had plans to create a bank of their own. I am not saying that the current hiarchy of One West has political ties and it was a political figure that crushed IndyMac…however one can do their own research. My only comment is simply this; it must suck when the bully steals your lunch. I often wonder if it was Karma that caught Mike.
To be me, there are certain rules that one must live by if you intend to collect money and be a true asset manager. There are harsh, stark and very real rules that you must operate by if you intend to be a real “collector”.
Rule 1: NO FEAR!
That’s right; I will do what I must to collect the asset I am after. Early in my career at IndyMac (I was still a temp) I had to foreclose on multiple people that had connections to high level VP’s, and that didn’t stop me, didn’t scare me and I personally didn’t care. It goes with the job. I collected on the assets. I had the same VP’s bark and scream in my face when I roasted their friends over the coals to get what I was after.
Rule 2: NO FEELINGS!
The age old statement of this isn’t personal, its just business is so true its frightening. However imagine being in your early twenties and standing in a courtroom room doing evictions. Watching families beg, cry and plead in front of their own children to stay in their homes. If you’re wondering if that has deep lasting psychological scars, let me confirm it for you. You just stop feeling! This may have an affect on your personal life, and may cause later issues with personal intimacy between yourself and other humans. It is no joke and not an understatement to say that most asset managers I have ever met have bad drinking or addiction problems. There really aren’t too many that I have encountered that are completely together (for the record 17 years sober).
Rule 3: CYNICAL IN ALL OF MY AFFAIRS!
Sadly, this is even harder to deal with than not having emotions. The real life of an asset manger is dealing with hip, slick and very smooth criminals trying to pull a fast one. The asset management group is generally the police department for the bank. One part CSI and one part law enforcement, which would mean I would need to know the laws of real estate and lending, just as well as my own legal department. To catch, collect and extract money from all shapes and sizes as an asset manger, you must be a cynical thinker. You always look for the angle that someone is trying to work. If you couple that with no emotions and no fear… you are on your way to becoming a beast in servicing for a bank. As a note there is once again a downside, this cynical side does not really turn off at the end of the day either. So you may tend to become a little paranoid in your day to day life, there are many medications on the market to help balance that.
I wanted to be a chef 22 years ago; my father sucked me into this business. I was trained by some of the best and brightest minds of Beneficial Finances VP’s and presidents, they shaped me into what I am now. I have worked for multiple banks all in some form of asset protection on either the REO side or the collection side. I am the perfected creature of asset protection and servicing.
I am also McKenzie’s dad and I doubt that I could ever go back to that life.
Choose wisely if you go down this path.
MY GOAL IS TO HELP YOU!
Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.
SEND ME AN EMAIL IF YOU HAVE QUESTIONS:
www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo.com
Short Sale Education
If you have attended ANY default property training, you have been told that there are no more REOs being handed out this year.
YOU NEED TO CHANGE YOUR PERSPECTIVE!
If you want HELP jumpstarting your business recovery, join my coaching group or contact me at lee.honish@yahoo.com and I will spend 3 months psychoanalyzing you and rebuilding your business with direct and in office ONE ON ONE coaching. OR JOIN MY ONE TIME FEE COACHING... OR BUILDING A SEO SQUEEZE PAGE/WEBSITE PLEASE CONTACT ME!
If you are interested in joining my coaching program...
CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497
CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125
OR ASK ME ANY QUESTION...
MY GOAL IS TO HELP YOU!
Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.
SEND ME AN EMAIL IF YOU HAVE QUESTIONS:
www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo.com
Short Sale Seminar Las Vegas

REGISTER NOW: http://www.eventbrite.com/org/1991621439
MY GOAL IS TO HELP YOU!
Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.
SEND ME AN EMAIL IF YOU HAVE QUESTIONS:
www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo.com
Sunday, February 26, 2012
Lee Honish Review
Kyle Whissel
Bank Owned REO & Short Sale Team Leader
San Diego, CA
“Cost was never a big issue for Suzie and I. This kind of information and support is worth whatever the program is priced at. I have looked a long time for this information. It is worth every penny. Lee Honish has given us the confidence, information and tools to help 14 families complete the sale of their property. We have 7 more in escrow. We totally rely on this system. It works!”
David Fahrny
Las Vegas, NV
“When I went to the original seminar, I had had reasonable success with short sales, but not a lot of them. The main thing I was interested in was Lee Honish's’ ‘insider’ information on the negotiating approach. I was amazed at what I learned, but most of all, how accurate he was on everything. I have not lost a single short sale using Lee Honish’s approach, but what really blew me away, was when I sold a gentleman’s home, he kept up his payments, like Lee recommended, did not get a deficiency judgment, and 5 months later, he bought a new home, and his credit score was 740. That was the pivotal moment for me, when I really knew Lee had it over all the competition.”
Jean Thompson
Antelope, CA
“After hearing Lee speak I was confident the program would work and I regretted waiting that long to sign up. Since signing up I have received incredibly valuable information and received communication and/or responses through the escalation letters on all of my unanswered files.”
Blair Ballin
Phoenix, AZ
If you want HELP jumpstarting your business recovery, join my coaching group or contact me at lee.honish@yahoo.com and I will spend 3 months psychoanalyzing you and rebuilding your business with direct and in office ONE ON ONE coaching. OR JOIN MY ONE TIME FEE COACHING... OR BUILDING A SEO SQUEEZE PAGE/WEBSITE PLEASE CONTACT ME!
If you are interested in joining my coaching program...
CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497
CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125
OR ASK ME ANY QUESTION...
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www.honish.com