The FIRST Short Sale EVER Recorded

Funny what you learn when you unravel the past…

Recently I wrote about Kronk, the first real estate agent in North America, he was carbon-dated to around the stone age and was discovered with several of his marketing pieces CLICK HERE FOR HIS STORY…

Well, due to the overwhelming response and feedback to  ‘Kronk Tale’ I spent all day investigating the background of Kronk and I wanted to find out if he was a good real estate agent…

What I discovered blew my mind…

Kronk wound up being not only the first real estate agent, the first real estate marketer, the first real estate coach…

Kronk was also the first real estate agent to negotiate and close a short sale or “ugh-ugh-uh-ugh-ugh” and that roughly translates to “You Paid More, Kronk Get Less” (historical records are kind of sketchy).

Based on cave drawings discovered near Clovis, CA Kronk is depicted clubbing a homeowner and dragging them to their new home. Something called the ‘Central Bank’ accepted term of  ‘One Cave for 1 fire stick, 12 shiny stones and one wheel’.  As the cave drawings continued after several months of flooding and famine in the ‘Great Valley’ (Clovis CA) the value of the subject ‘cave’ had gone down.  Kronk seized the opportunity and negotiated with the ‘Central Bank’ and got them to release their lien/term for just 6 shiny stones (that weren’t that shinny I might add).

Thus completing the first recorded short sale transaction in real estate history…

Kronk went on to be a very successful real estate trainer teaching his amazing 3x5 tablet technique (later replaced by postcards), his amazingly brutal knock out clubbing blow (later replaced by scripting) and of course his amazing short sale negotiation techniques (later replaced by FILL IN THE BLANK). His ideas were laid out in simple wall paintings and discovered by FILL IN THE BLANK who used these marketing systems and short sale processing ideas to create their own groups.  Why else would anyone in this day and age of technology, send direct mail, cold-call homeowners, and door knock, or learn about short sales from ANYONE who isn’t a former head loss mitigator and someone who has spent over 18 months developing marketing that works on permission based marketing platforms…

CLICK HERE and listen to the over 4 hours of short sale negotiation training I did last week.  I won’t insult you and say; “explain how to stack a file” FILL IN THE BLANK can do that for me.  I will show you mindset, mitigation, value, offer, how to structure your HUD, and most of all how NOT to escalate and still close over 90% of your files.

Don’t be a Kronk and ‘know’ Real Estate…

It’s obvious that there are many agents determined to be like Kronk and use methodology that WILL NOT WORK!

Again, CLICK HERE and discover what moves an agent or a mitigator into a mindset that closes over 90% of their short sale files.   There is nothing to buy and 4 hours of audio training is free for everyone!

In Kronk’s day you would pay a minimum of 1 fire stick and in today’s market you’ll pay $700 to FILL IN THE BLANK just learn how to stack a file…

Take advantage of the 4 part audio training AND DON’T BE A KRONK!