90 Minutes of Marketing FOR 20 Listings per Month
I REALLY hate emails when they do not have a solution after you have invested in reading the "subject” line and it is something you want to learn. If I am testing out trying a marketing test based on "subject” line, you can be assured that I would tell you in line number 1 of my email, that it is a test.
This subject line isn’t a HYPE, BS or JOKE!
I am going to outline exactly how to get 20 listings per month using 90 minutes of work twice a week, the funnel, and the pieces I use. My personal addendum: I will be showing you what I coach and my personal marketing tools (See "FREE MONSTER® Version 1”), that means I am using the marketing I teach in my class.
This is how you set it up:
You first need a VALID data list of 61 Day-Pre-NOD –Delinquent Homeowners.
You need 100 names per month and you are going to work it 10 names twice a week and get them into a funneled educational program.
In fact ANY homeowner you encounter should be put into a funneled education program that hits them 5-15 times with an education piece every other day for 30 days UNTIL they call you for a one on one OR they opt out.
Your subject line of your email campaign needs to be CLEVER, UNIQUE, HONEST & GENUINE and you should have a consistent open rate of 20% every time you send an email OR you have not created a subject line that is catching their eye.
REMEMBER this is all based on permission based marketing and we are avoiding using the typical interruptive based marketing.
All of the information above is the backbone and can be done in minutes or a campaign can be set up in cycles with 15 informational pieces for VERY small amounts of money or FREE. However TOUCHING and or EDUCATION of your client will have the highest possible conversion ratios.
NOW, DIRECT MARKETING:
There is a fine line between interruptive and permission based marketing. Interruptive JUST DOES NOT WORK! Throw away the darn postcards, and realize, that YOU throw them away when you get them in your mail. YOU always change the channel on the commercial. YOU really do not like strangers knocking or calling you when you get home. If you are honest then we can figure a permission based angle.
In 90 minutes I can visit approximately 15 homes. What I leave at that home is based on psychology, data, and permission based marketing. MY recommendation to my coaching students is to use the MONSTER® Marketing door hanger, Door drops using Fed/Ex envelopes, Direct Mail and the newest door dropping technique putting marketing in a file cut folder.
The ACTUAL MARKETING piece has to speak to what they are going through at 61 days DQ and the quest to keep their home. So 99% of my recommendations for a marketing piece are video and written materials about loan modification education. MY FOCUS is not in getting them to call me and starting a marketing conversion. My goal is to get them into a funnel program so that I can continue the marketing cycle.
MONSTER Ultimo™ the latest of the MONSTER® educational series is NOW more about adding a testimonial to the initial marketing pieces.
The homeowner DOES NOT KNOW YOU! They believe banks, friends and family on real estate advice before they are willing to ask ANY real estate professional for assistance.
Understanding that and using a full 30 days to educate, funnel, and put a homeowner into a permission based position of ASKING YOU FOR HELP will benefit you in the long run.
CLICK HERE if you would be interested in the MONSTER COACHING PROGRAM© with all of the marketing pieces, short sales documents, and weekly coaching that is for LIFE! It is all designed for a one time fee (non recurring or non monthly) CLICK HERE for the full explanation of what is involved in the program.
MORE INFORMATION: www.honish.com
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