Yes, that’s right I am going to give you one of my most successful mailing pieces. No strings and it’s the real deal. For those wondering what clever name I was going to name this blog “Stone Cold Crazy”, cause trust me, I am for doing this.
What is the reason I am doing this?
Well, it’s simple, there are actually two reasons: 1. I had an epiphany at some odd hour of the morning with a new marketing piece that will ensure 50-70% callbacks with the highest possible conversion on the least amount of money and it isn’t a mailer. 2. I am strongly debating leaving the realtor side of real estate and crawling back to a bank, it just seems safer there, this is the equivalent of a purging of my files (spring cleaning).
This piece that I am about to give you is pre MARS, DRE and NAR so it will need tweaks to be in compliance for whatever demigod you listen to in real estate. So this warning is on you: Please consult with your broker, attorney, NAR, DRE, MOM, DAD and or the voices in your head before using this mailer.
So here is the deal: Your homeowners are in a pre-foreclosure state of mind, especially if they have received a default notification of any kind. So the point is to help their minds with stuff they already know. Loan Modification.
That’s right as a real estate professional, you have the right (confirm with state rules) to help homeowners do loan modification paperwork. The key is for FREE. That’s right, actual no charge service. Everything is on the scripting to get them into a short sale listing.
So here is your mailer, use mail merge and fill in the appropriate fields, use an off color or invitation envelope and print these on bond if you can afford it, the better the quality the more believable the piece. I would recommend using a list of Notice of Default up to notice of sale and preferably a 90 day delinquency list. (See above photo for exact layout on page and I recommend a DRE logo for your state):
___________________
(Home owner name)
(Address)
(City state zip)
(Property address)
(Bank 1st name)
(Bank 1st balance)
(Bank 2nd name)
(Bank 2nd balance)
Dear (Homeowner),
We have been licensed by the California Department of Real Estate to assist you with a FREE loan modification with your banks. We realize that you may already be speaking with representatives and so that we can better assist you we have attached a needs list and a financial work out form. Please feel these forms out along with the needs requirements and fax them to (your fax).
If you would rather speak to me in person, I am more than happy to discuss this directly over the phone please call my personal line at (your cell or call center).
PLEASE NOTE IF YOU ARE CURRENT ON YOUR PAYMENTS: It is possible to obtain a new loan recast (loan modification) and or be entitled to sell your home and obtain a new home with lower payments without affecting your credit through the latest FHA programs.
Loan Modification Programs availability:
Based on your current records you have the possibility for 2 different programs.
“A trial loan modification” this is an adjustment for 1 year to 18 months, there are generally no extensions beyond that period.
“Full re-cast” is a full 30 to 40 year recasting of the terms of your original documents, you will get a new interest rate and payment terms. YOU WILL NOT GET AN EQUITY REDUCTION.
Again this is a NO COST loan modification program and we are licensed by the California Department of Real Estate to assist you with your FREE loan modification.
Thank you,
You
____________________-
Now the scripting is everything and it’s very simple. You want the client to come in and bring in everything for a short sale/loan modification. Ask them what their current payments are and what they’d like their new payments to be. In most cases, your client will ask for some pie in the sky reduction. In fact it will happen more than I care to explain any other scripting. Review their paperwork and tell them that they will qualify for a “trial” loan modification. They will submit all this paperwork that should show they can make the payments, including information about possible assets. Let them know that the trial modification is good for 3 months then the bank will continue the foreclosure proceedings plus they will have information about their personal assets, which they will then use for collection later on.
Let them know they have options. There are alternatives, so discuss them, be open. How many blogs and videos have we shot or written that explain why a short sale is better than letting a bank foreclose? Better still if you really know your stuff you can get the bank to release future liability.
YOU’RE WELCOME!
I don’t know of anyone who has actually turned an actual market piece onto the web for FREE like this, nor will it probably happen ever again. I do have one new piece that has been tested, that will actually draw results and it isn’t a mailer! If you have interest in getting my new piece, it’s at a fee, because it’s that damn good. I’m freaked out at how good it is. Lee.honish@yahoo.com if you want the piece, I’ll make it clear, its $500 for the piece, but it will get you a listing.
For a complete catalog of our marketing pieces and/or coaching send an email to: lee.honish@yahoo.com or leave a comment below.
Thank you all for following the blog. Your interest and feedback has been appreciated.
MY GOAL IS TO HELP YOU!
Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.
SEND ME AN EMAIL IF YOU HAVE QUESTIONS:
www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo.com
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