Saturday, April 14, 2012

short sales 2012

Short Sales 2012


There is a weird underlying tone to the market…

It is the lack of listings for all listing agents!

Most markets seem to be loosing active listings and the investors are jumping on anything and everything. I realize that this is not a truism for every market, but it is happening in many markets on a daily basis…

But, why…

OK, so 2 years ago FRANNIE (Freddie and Fannie) made it clear that the whole market would shift in the next 2 years. The bulk of REO listings would dry up: 33% would return to city/state retention, 33% would be liquidated via listing agents and 33% would be held back for the infamous 'shadow inventory’ (nothing shadow about it, it’s a way to stabilize the market). However since that point FRANNIE has gone on tour to the REO events and informed everyone that the 'list-able’ properties would decrease even further. To the point where we are now, which is nearly NONE in some markets.

WELL, what about short sale listings…

Since MOST agents see short sales as the most evil creation on the planet and the banks making ANY offer to do a loan modification or deed in lieu available, THERE are very few short sale listings as well!

Welcome to real estate 2012 and short sales 2012…

Homeowners hate real estate agents and Realtors®…

So instead of adapting to the market, most agents are just giving up.  It is the weirdest part of the emails I get, an agent will try every venue and then break down and ask me for assistance. It doesn’t matter if I am consulting or coaching, nobody wants to face the reality of the lives they have created for themselves in real estate.

The opportunities exist to work with homeowners, but it is by converting away from the idea of being a real estate agent and fundamentally understand that the key to staying in the business of real estate is 'outreach’ and 'education’ of homeowners and other agents.

It is why I have offered my CDAT designation and trademark to The National Association of Realtors® to help other agents save their jobs! Based on the projection of numbers, agents will be dropping like flies this year…

The choice to stay in business this year is a very simple one, if you want to be successful , short sales are the only viable solution for a real estate agent (I prefer the term Homeowner Advocate) to be successful and grow a business…

It must be based on outreach and education and not about getting paid and getting a listing!

Short Sales 2012


Short Sales 2012


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Lee Honish
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[caption id="attachment_3236" align="alignnone" width="270" caption="Short Sales 2012"]Short Sales 2012[/caption]

Short Sales 2012

Short Sales 2012

Short Sales 2012

Short Sales 2012

Short Sales 2012

Short Sales 2012

Short Sales 2012

Short Sales 2012

Short Sales 2012

Short Sales 2012

Short Sales 2012

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