Building a short sale team

I am on  ‘Google Alerts’ and I highly recommend this to anyone…

Once a day I am updated on a dozen key word combinations regarding short sales

This unique FREE feature from the Google Corporation allows me to keep up on EVERYTHING on the web relating to short sales and trust me, if you place an ad on Craig’s list and use the word short sale in your posting, I will know about it.

Does this make me a closet ‘nerd’ or possibly an obsessive-compulsive ‘nut’?

YES IT DOES!

I recently read about (FILL IN THE BLANK) and his services as a short sale speaker and his fees to have (FILL IN THE BLANK) come and speak and or educate your staff. (FILL IN THE BLANK) listed below:

Cost of Seminars

Plan 1

$2,500 Travel Expense + 10% Referral Fee

What You Get Seminar For Agent or Agents Seminar For Sellers Only 90 Days Agent Mentoring 90 Days Sellers Assistance Conference Call Once a Month (3) Email assistance for each listing to closing Preferred Booking for Next Seminar Short Sale Custom Website for Agents $195 per Year

Plan 2

$15,000 +Travel Expense

What You Get Seminar For Agent or Agents Seminar For Sellers Only 90 Days Agent Mentoring 90 Days Sellers Assistance Conference Call Once a Month (3) Email assistance for each listing to closing Preferred Booking for Next Seminar Short Sale Custom Website for Agents $195 per Year

Plan 3 $2,500 Travel Expense +$100 per couple What You Get Seminar For Agent or Agents Seminar For Sellers Only 90 Days Agent Mentoring 90 Days Sellers Assistance Conference Call Once a Month (3) Email assistance for each listing to closing Preferred Booking for Next Seminar Short Sale Custom Website for Agents $195 per Year

Florida Agents, we offer a FREE to you, the seller, the buyer, and the buyers agent, short sale negotiating with better than a 95% success rate and faster closes and we never negotiate down your commissions.

 

NOW THE FUNNY PART (If those fees were not funny enough)…

Alexa Traffic Rank: 24,038,210 OR This website is doing less than 10 visitors per day!

Now I don’t know if this person actually gets any requests at his OUTRAGEOUS prices and I do not know what this person’s knowledge or credibility to teach short sales is…

I know what my qualifications to educate are and I am extremely confident in everything that I teach and everything that I do. I don’t ‘think’ I have the best marketing pieces, I KNOW I have the best marketing pieces. I don’t ‘think’ I am the best educator on the subject of short sales and default properties… I have TRAINED over 50,000 real estate agents and I have been viewed MORE than 1 million times on the World Wide Web AND I know that I can show up in ANYONE’S real estate office and make them better. I do it more economically and I do it with an immediate return on investment to justify ANY expense to better a business. I make the changes that many times people are not willing to make in their personal and business lives.

Recently I have been contracted out to hire and train mitigators, marketers, and staff on a one on one basis to keep processes in house and in control of the broker/owner.

So I now offer my services at every budget, every level, and for EVERY POSITION! I do  this to help EVERYONE in real estate meet their potential of becoming TRUE Advocates and helping homeowners and agents succeed!

I am willing to come to every single person and work ONE ON ONE until every person is trained!

So, I have created a new  ‘MENU’ of Lee Honish services that meets with everyone’s budget

ONE ON ONE:

2 days ONE ON ONE Training for Marketing, Mitigation, or Staff -  cost  $1,600.00 (includes travel)

1 week ONE ON ONE Office Rebuilding including 3 months of ‘servicing’ - cost $5,000.00 (includes travel)

Group Coaching, Market Pieces, and Specialized Default Documentation  - cost $500.00 or 5 payments of $125.00 (weekly coaching call)

There are no recurring monthly fees, no hidden fees, and no additional ‘up sell’ (excluding the 5 payment plan)!

ALL OF MY CDAT/DEFAULT PROPERTY/SHORT SALE SEMINARS ARE FREE (Unless event is all day workshop). I will show up and train any room of 50 agents or more ANYWHERE in the country at ZERO cost.

How to GET Lee Honish:

STEP 1:

Click on lee.honish@yahoo.com and create an email, in the subject line place ‘HELP ME’

STEP 2:

In the body of the message tell me what you want, your budget, your location and be HONEST!

STEP 3:

Hit send

Lee Honish www.honish.com Alexa Traffic Rank in US: 221,937 (and trending UP)

MY GOAL IS TO HELP YOU!

Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.

CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497

CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125

SEND ME AN EMAIL IF YOU HAVE QUESTIONS:

[contact-form-7 id="2492" title="Contact form 1"]

Short Sale Coaching

So the deal is the deal?

Yet upon interview, upon interview, with the top agents, I am SHOCKED that they usually have less than 10 files, they are working 10 hour days and they are usually outsourcing their marketing or worst of all have NO marketing!

Even though I have reached my  'mental’ capacity of students, and I would prefer to do one on one coaching instead (I have more control of the outcome)…

I have decided to reopen the MONSTER® coaching program to accept additional students. This time I have even adjusted and allowed for a payment program so that it's more affordable to agents in distress.

CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497

CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125

No matter who I have spoken to in the last few weeks about the number of files, I keep getting the same response! The bigger concern is that WE always revert back to 'interruptive’ marketing styles and tactics, OR WORST hire someone who uses those same 'interruptive’ marketing tactics!

How big a postcard, how many  'mail pieces’, how many calls and how many doors do you have to knock before you realize that the methodology of yelling "surprise, I am an agent, I CAN HELP YOU!” doesn't work.  How long before you realize that this method is a complete waste of time and a failed method?

I am willing to help, I do not know of ANY website, coach, program, or guru that offers what I offer with the knowledge base and experience I have. (FILL IN THE BLANK) along with all of the others do not even have the ability to walk into an office and change it's direction and obtain listings in a single day like I do!

This isn’t just  'talk’ this is fact!

The reality is if I charged $1,000 per month for coaching and $20,000 for one on one coaching, I would have more students and a higher profit rate. I keep my prices reasonable to HELP struggling agents!

(FILL IN THE BLANK) along with (FILL IN THE BLANK) and even the 'system’ (FILL IN THE BLANK) have asked me for help in marketing and process for their existing students. I know who has attended my events and I know who has bought my marketing.

MY GOAL IS TO HELP YOU!

Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.

SEND ME AN EMAIL IF YOU HAVE QUESTIONS:

www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo

Free Short Sale Marketing Piece

Yes, that’s right I am going to give you one of my most successful mailing pieces. No strings and it’s the real deal. For those wondering what clever name I was going to name this blog “Stone Cold Crazy”, cause trust me, I am for doing this.

What is the reason I am doing this?

Well, it’s simple, there are actually two reasons: 1. I had an epiphany at some odd hour of the morning with a new marketing piece that will ensure 50-70% callbacks with the highest possible conversion on the least amount of money and it isn’t a mailer. 2. I am strongly debating leaving the realtor side of real estate and crawling back to a bank, it just seems safer there, this is the equivalent of a purging of my files (spring cleaning).

This piece that I am about to give you is pre MARS, DRE and NAR so it will need tweaks to be in compliance for whatever demigod you listen to in real estate. So this warning is on you: Please consult with your broker, attorney, NAR, DRE, MOM, DAD and or the voices in your head before using this mailer.

So here is the deal:  Your homeowners are in a pre-foreclosure state of mind, especially if they have received a default notification of any kind. So the point is to help their minds with stuff they already know. Loan Modification.

That’s right as a real estate professional, you have the right (confirm with state rules) to help homeowners do loan modification paperwork. The key is for FREE. That’s right, actual no charge service. Everything is on the scripting to get them into a short sale listing.

So here is your mailer, use mail merge and fill in the appropriate fields, use an off color or invitation envelope and print these on bond if you can afford it, the better the quality the more believable the piece. I would recommend using a list of Notice of Default up to notice of sale and preferably a 90 day delinquency list. (See above photo for exact layout on page and I recommend a DRE logo for your state):

___________________

(Home owner name)

(Address)

(City state zip)

(Property address)

(Bank 1^st name)

(Bank 1^st balance)

(Bank 2^nd name)

(Bank 2^nd balance)

Dear (Homeowner),

We have been licensed by the California Department of Real Estate to assist you with a FREE loan modification with your banks. We realize that you may already be speaking with representatives and so that we can better assist you we have attached a needs list and a financial work out form. Please feel these forms out along with the needs requirements and fax them to (your fax).

If you would rather speak to me in person, I am more than happy to discuss this directly over the phone please call my personal line at (your cell or call center).

PLEASE NOTE IF YOU ARE CURRENT ON YOUR PAYMENTS: It is possible to obtain a new loan recast (loan modification) and or be entitled to sell your home and obtain a new home with lower payments without affecting your credit through the latest FHA programs.

Loan Modification Programs availability:

 

Based on your current records you have the possibility for 2 different programs.

“A trial loan modification” this is an adjustment for 1 year to 18 months, there are generally no extensions beyond that period.

“Full re-cast” is a full 30 to 40 year recasting of the terms of your original documents, you will get a new interest rate and payment terms. YOU WILL NOT GET AN EQUITY REDUCTION.

Again this is a NO COST loan modification program and we are licensed by the California Department of Real Estate to assist you with your FREE loan modification.

Thank you,

You

____________________-

Now the scripting is everything and it’s very simple. You want the client to come in and bring in everything for a short sale/loan modification. Ask them what their current payments are and what they’d like their new payments to be. In most cases, your client will ask for some pie in the sky reduction. In fact it will happen more than I care to explain any other scripting. Review their paperwork and tell them that they will qualify for a “trial” loan modification. They will submit all this paperwork that should show they can make the payments, including information about possible assets. Let them know that the trial modification is good for 3 months then the bank will continue the foreclosure proceedings plus they will have information about their personal assets, which they will then use for collection later on.

Let them know they have options. There are alternatives, so discuss them, be open. How many blogs and videos have we shot or written that explain why a short sale is better than letting a bank foreclose? Better still if you really know your stuff you can get the bank to release future liability.

YOU’RE WELCOME!

I don’t know of anyone who has actually turned an actual market piece onto the web for FREE like this, nor will it probably happen ever again. I do have one new piece that has been tested, that will actually draw results and it isn’t a mailer! If you have interest in getting my new piece, it’s at a fee, because it’s that damn good. I’m freaked out at how good it is. Lee.honish@yahoo.com if you want the piece, I’ll make it clear, its $500 for the piece, but it will get you a listing.

 

For a complete catalog of our marketing pieces and/or coaching send an email to: lee.honish@yahoo.com or leave a comment below.

Thank you all for following the blog. Your interest and feedback has been appreciated.

MY GOAL IS TO HELP YOU!

Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.

SEND ME AN EMAIL IF YOU HAVE QUESTIONS:

www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo.com

Short Sale Czar

Dear Mr. President,

We are at a sad point in our nation’s history where the confidence of the American people has reached an all-time low. They have lost faith in the decision makers and those that control the industrial sector. Money and media influence the views and the fears of the American people. They lack the hope and faith that any kind of real change can be achieved in the United States. The ideal of “for the people by the people” is no longer the status quo; it is how much can be spent to make it a reality.

I hold no real political association, I am at last check a registered republican, but I have not been involved in the voting process in quite some time. I too, like many, do not believe my voice can be heard above the din of the dollar and the influence of those who can wield it with laser perfection. Influencing the media can influence the perception, history has proved that you can buy influence and the current influence that is being peddled by many is simply fear.

I am just a speck in the populous; however I have decided to take up a voice for those who need it. The homeowners, brokers and would be investors have all been seeking and working for solutions to the housing crisis and I have taken up their voice of concern. I want to give them back hope with a solution that will help millions of people and ultimately create a ripple effect within the fabric of the economy. We all know that we verge on yet another dip into a second recession and possibly depression, forcing millions more out of jobs, homes and the ability to feed their families. It is rather bleak as we all hold our breath for the next shoe to drop. The question is how do we stabilize the housing situation, inject investment dollars and instill faith in the average homeowner?

I have a possible solution, while a bit extreme and adventurous politically, will help millions of your constituency and change the balance back to the people. I would recommend installing me, Lee Honish, as the Czar of Short Sales. Politically combining the forces of the national association of realtors, the mortgage brokers association and the national association of consumer advocates and in turn creating a cohesive process that millions could use to find an appropriate educated solution to the current housing crisis.

While admittedly I am a former head loss Mitigator for IndyMac bank and career asset manager, I have seen what and how the banks do what they do and certainly what they plan. By continually allowing the banking industry to lobby and change laws to their benefit, they have actually decreased the amount of money they could be collecting. I do not begrudge a single banking entity for the right to collect on their assets. I do, however believe they have gotten greedier and greedier in their collection attempts. Their next move will be to seek long-term collections on deficiencies for outstanding balances by selling bundles of promissory notes and deficiencies to investors for long-term collections. Homeowners will be hounded night and day to settle and pay on debt they thought was settled. With the current administration’s control of Freddie Mac and Fannie Mae, the finger will be pointed back at the White House, when in fact it was the banking industry squeezing yet another dollar from an already bled out homeowner.

People assumed wine and roses and that their decisions today wouldn’t affect tomorrow or perhaps that is the prosperity and hope of ordinary Americans. As someone who has felt the literal pulse of homeowners through the collecting of assets for the banking industry I know that collections are built on fear and intimidation of a threat. The American people cannot comprehend that they signed contracts and that they owe money, that somehow and in some way they would be bailed out of their distress. We see that this holiday season with sales being at record lows. It is more important to feed and shelter your family than to buy gifts on credit for tomorrow.

A cohesive educational and systematic process is what is needed. Combining the savviest members of each group to create a system for one person to repair what has already been done. It will take a voice of someone to stand and speak for the millions that need help. Allowing someone like me that chance to make this happen because I am the “every man” who is also just as tired of the current process, debate, fighting and ridiculous apathy of those who have money and control. Things could easily be changed by a lone voice for impossible things. It is ultimately the platform you ran your presidency on. Change can occur today and not tomorrow, the bloated forces of banking have not finished dining on the American pocket book. Nor will they because in all honesty, the American people did sign a contract and the banks are very much entitled to their due process. It is however the collateral damage they are creating in their wake of grabbing dollars.

I would ask for a moment of your time, as bold as it may be to meet face to face and discuss a direction to make this all happen today and not tomorrow. It is a chance for you to make a real difference today with someone that absolutely nobody would expect to represent that change, a former career bank asset manager. I believe the banks are entitled to money, I however do not believe them to be entitled to their sheer greed.

I wait for your response to my admittedly bold idea and request; however I do not expect the response, but let me point out politically how amazing this could be for you and the American people. For the Office of the President to believe and support a single American with a dream for tomorrow, to support a Native American republican former bank employee to help millions and millions, why it has the potential to be a true United States climate change.

Thank you for any consideration you may give this, or possibly the aide who is currently reading this. I will continue to educate and help who and what I can to make a difference. It was your appointment that did give me hope that anything and everything is possible. I too want to be in the impossible business and make real fundamental changes in real estate and banking.

Sincerely,

Lee Honish
Future Czar of Short Sales

MY GOAL IS TO HELP YOU!

Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.

SEND ME AN EMAIL IF YOU HAVE QUESTIONS:

www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo.com

Short Sale Asset Manager

“Lee - how do I get a job at the bank?” (and be just like you)

First and foremost, this is such an extremely loaded question that I have been asked so many times over the last several years, I have oftentimes shied away from really answering the question.

The question most ask is, how do I be a level one, two or three loan counselor and be a “monkey” desk jockey like the one answering the phones on my short sale?

It is a 10-12 per hour job that is so thankless and so stressful, I’m not sure why anyone would want that job. It means waking up everyday and answering calls on files with varying levels of incompentency to arrogance on short sale files. The facilities are housed all over the country in the cheapest possible locations to reduce the costs for the participating bank, so when you leave the job you are still stuck in the town where the job is. It is a horrible life and a thankless position. You aspire for a higher level of “monkey-dom” and possibility a few “monkeys” of your own to manage. Without a college degree you will never see higher levels of bank service.

The hiarchy of a bank is comprised of people who have zero clue of what life is like on the ground level. They have multiple degrees in everything from business, finance, accounting and even psychology. Brilliant ethereal thinkers who talk and react on a macro level, pushing and pulling at the cogs that shape the US economy and how they interrelate within that economy; it is really impressive.

The problem is the one too many cooks in the kitchen mentality. In every bank organizational chart are countless VP’s of varying rank, size and educational level that shape the movements passed down the food chain. Ultimately it becomes a massive game of “telephone” where the message gets lost in the translation either up or down the VP line. Hence, the inability for anyone to understand what anyone is actually doing or the real direction of the voice of the organization.

I loved Mike Perry; he was an extraordinary CEO of IndyMac bank. He was a visionary with connection, scope and broad range and created the company from the ground up. It easily could have been one of the top banks in the US at this moment if it weren’t for “certain” forces that apparently had plans to create a bank of their own. I am not saying that the current hiarchy of One West has political ties and it was a political figure that crushed IndyMac…however one can do their own research. My only comment is simply this; it must suck when the bully steals your lunch. I often wonder if it was Karma that caught Mike.

To be me, there are certain rules that one must live by if you intend to collect money and be a true asset manager. There are harsh, stark and very real rules that you must operate by if you intend to be a real “collector”.

Rule 1: NO FEAR!
That’s right; I will do what I must to collect the asset I am after. Early in my career at IndyMac (I was still a temp) I had to foreclose on multiple people that had connections to high level VP’s, and that didn’t stop me, didn’t scare me and I personally didn’t care. It goes with the job. I collected on the assets. I had the same VP’s bark and scream in my face when I roasted their friends over the coals to get what I was after.

Rule 2: NO FEELINGS!
The age old statement of this isn’t personal, its just business is so true its frightening. However imagine being in your early twenties and standing in a courtroom room doing evictions. Watching families beg, cry and plead in front of their own children to stay in their homes. If you’re wondering if that has deep lasting psychological scars, let me confirm it for you. You just stop feeling! This may have an affect on your personal life, and may cause later issues with personal intimacy between yourself and other humans. It is no joke and not an understatement to say that most asset managers I have ever met have bad drinking or addiction problems. There really aren’t too many that I have encountered that are completely together (for the record 17 years sober).

Rule 3: CYNICAL IN ALL OF MY AFFAIRS!
Sadly, this is even harder to deal with than not having emotions. The real life of an asset manger is dealing with hip, slick and very smooth criminals trying to pull a fast one. The asset management group is generally the police department for the bank. One part CSI and one part law enforcement, which would mean I would need to know the laws of real estate and lending, just as well as my own legal department. To catch, collect and extract money from all shapes and sizes as an asset manger, you must be a cynical thinker. You always look for the angle that someone is trying to work. If you couple that with no emotions and no fear… you are on your way to becoming a beast in servicing for a bank. As a note there is once again a downside, this cynical side does not really turn off at the end of the day either. So you may tend to become a little paranoid in your day to day life, there are many medications on the market to help balance that.

I wanted to be a chef 22 years ago; my father sucked me into this business. I was trained by some of the best and brightest minds of Beneficial Finances VP’s and presidents, they shaped me into what I am now. I have worked for multiple banks all in some form of asset protection on either the REO side or the collection side. I am the perfected creature of asset protection and servicing.

I am also McKenzie’s dad and I doubt that I could ever go back to that life.

Choose wisely if you go down this path.

MY GOAL IS TO HELP YOU!

Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.

SEND ME AN EMAIL IF YOU HAVE QUESTIONS:

www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo.com

Short Sale Education

These three video will get you pointed in the correct direction for getting short sale listings...

If you have attended ANY default property training, you have been told that there are no more REOs being handed out this year.

YOU NEED TO CHANGE YOUR PERSPECTIVE!

 







If you want HELP jumpstarting your business recovery, join my coaching group or contact me at lee.honish@yahoo.com and I will spend 3 months psychoanalyzing you and rebuilding your business with direct and in office ONE ON ONE coaching. OR JOIN MY ONE TIME FEE COACHING... OR BUILDING A SEO SQUEEZE PAGE/WEBSITE PLEASE CONTACT ME!

If you are interested in joining my coaching program...

CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497

CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125

OR ASK ME ANY QUESTION...
MY GOAL IS TO HELP YOU!

Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.

SEND ME AN EMAIL IF YOU HAVE QUESTIONS:

www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo.com

Short Sale Seminar Las Vegas

 

REGISTER NOW: http://www.eventbrite.com/org/1991621439

 
MY GOAL IS TO HELP YOU!

Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.

SEND ME AN EMAIL IF YOU HAVE QUESTIONS:

www.honish.com for more information from Lee Honish or email me at lee.honish@yahoo.com
 

Lee Honish Review

“When I first saw Lee speak I thought that this is just another one of those sales pitches where they sell you something and then send you packing while they pocket the cash. I decided to go for it and have been amazed by the level of support and ongoing training via conference calls and focus training events. The conference calls are very effective to keeping Short Sale Genius members up to date with the current trends and strategies in this constantly changing market. The level of support and training provided is unparalleled in this industry!”

Kyle Whissel
Bank Owned REO & Short Sale Team Leader
San Diego, CA


 

“Cost was never a big issue for Suzie and I. This kind of information and support is worth whatever the program is priced at. I have looked a long time for this information. It is worth every penny. Lee Honish has given us the confidence, information and tools to help 14 families complete the sale of their property. We have 7 more in escrow. We totally rely on this system. It works!”

David Fahrny
Las Vegas, NV



“When I went to the original seminar, I had had reasonable success with short sales, but not a lot of them. The main thing I was interested in was Lee Honish's’ ‘insider’ information on the negotiating approach. I was amazed at what I learned, but most of all, how accurate he was on everything. I have not lost a single short sale using Lee Honish’s approach, but what really blew me away, was when I sold a gentleman’s home, he kept up his payments, like Lee recommended, did not get a deficiency judgment, and 5 months later, he bought a new home, and his credit score was 740. That was the pivotal moment for me, when I really knew Lee had it over all the competition.”

Jean Thompson
Antelope, CA



 

“After hearing Lee speak I was confident the program would work and I regretted waiting that long to sign up. Since signing up I have received incredibly valuable information and received communication and/or responses through the escalation letters on all of my unanswered files.”

Blair Ballin
Phoenix, AZ



If you want HELP jumpstarting your business recovery, join my coaching group or contact me at lee.honish@yahoo.com and I will spend 3 months psychoanalyzing you and rebuilding your business with direct and in office ONE ON ONE coaching. OR JOIN MY ONE TIME FEE COACHING... OR BUILDING A SEO SQUEEZE PAGE/WEBSITE PLEASE CONTACT ME!

If you are interested in joining my coaching program...

CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497

CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125

OR ASK ME ANY QUESTION...

[contact-form-7 id="2492" title="Contact form 1"]

 
www.honish.com

Lee Honish, Short Sale Escalation

How to close more files by yelling louder or short sale processing is like bad-dating!

Creating a world to chase the hot chick or hot guy is the only analogy I teach when it comes to dealing with the bank. In fact it is the only analogy that works. In fact it’s the only real way to close files when dealing with the bank.

You can imagine my shock to learn that there are still guys out on the road teaching shock and awe escalation tactitcs AND that there are still some using these tactics everyday.

Getting black-balled by a bank based on ONE file is dumb. It hurts your business and your clients. Rattling the cage of a CEO or Senior level VP could easily get you labeled and black-balled.

Instead try BAD-DATING!

Think about it, who are the most successful short sale processors?

Female, cynical, Type A personalities, Anal-retentive OCD, former title/escrow/closing agents who are willing to FLIRT!

I said it and I am not taking it back. I say it every day at my seminars and even the most demure women you can imagine have a wry smile. MOST all processors and asset managers are MALE and even female bank people relate better to females.

"OMG I saw your picture on facebook and you are so good looking, you are the smartest bank person I have ever talked too!”

So you, the processor in this relationship, are the one with all the money and you are the desperate guy/girl who is pathetic for validation of boyfriend/girlfriend; you MUST be willing to pucker up and suck up to get a date with the bank!

"Screw the bank Lee! I am going to bend them to my will!”

OK, you can, that’s a lot of energy, I would prefer you escalate only when REALLY necessary.

"I know cell phone numbers and I will call them or drive down there and get what I want!”

I didn’t make that last one up, that’s a real conversation and my only words are WOW, how's that working for you?

It is all the 'path of least resistance’ in my universe.

"You’re the smartest bank I have ever talked too…”

Then comes the approval letter (or the marriage proposal) and its time for the prenuptial agreement!

"You know what my client has all of this money you bank people want and we are going to need a few concessions if we are going to move forward. Otherwise the seller is talking about lawyers and stuff and then none of us can CONSUMATE this relationship.”

Then comes the bank response that is almost standard for every dunce who is caught dating for money.

"You're nothing without me, you'll be broke and your client will be out on the street!”

Now at this point you have options in the escalation, you can talk to the parents of the person you are dating and have them explain that their son/daughter is delusional and you have all the money and they will sign the terms of your agreement OR just break it off!

"Lee, I won't have money, I won't have love and I will have to start over in life!”

Not true and you lack faith, however, if you think and create that environment, that’s exactly what will happen in your future. Because, just like every relationship, there is always a redemption period where someone tries to make it all work.

"Well I don’t normally approve deals like this, but if you don’t tell anyone we will approve your deal this time.”

NOW here is the hard part, you have just attacked the ego of the bank you are dating and they need reassurance and support from you to continue the relationship in the future, much like dating, send them some nice Gerber daisies, not roses they are over done (or food for bank people AND or Pizza and or a thank you card). Think about how you would feel if you got a thank you card or text from someone you date, awesome right? I personally not only thank my dates, I reward them hazard insurance policies to continue dating me.

GIVE to GET!

It's all bad dating to close the deal!

It's certainly not abuse, and escalation, and contacts, that is the smallest fraction of your files. If you still need a phone number or contact at a bank to close it other than one out of ten files, you are an abuser of your banks relationship. If you conduct the process like bad dating you will escalate less and close more!

MORE INFORMATION: www.honish.com

Lee Honish, Short Sale Listings

90 Minutes of Marketing FOR 20 Listings per Month

I REALLY hate emails when they do not have a solution after you have invested in reading the "subject” line and it is something you want to learn. If I am testing out trying a marketing test based on "subject” line, you can be assured that I would tell you in line number 1 of my email, that it is a test.

This subject line isn’t a HYPE, BS or JOKE!

I am going to outline exactly how to get 20 listings per month using 90 minutes of work twice a week, the funnel, and the pieces I use. My personal addendum: I will be showing you what I coach and my personal marketing tools (See "FREE MONSTER® Version 1”), that means I am using the marketing I teach in my class.

This is how you set it up:

You first need a VALID data list of 61 Day-Pre-NOD –Delinquent Homeowners.

You need 100 names per month and you are going to work it 10 names twice a week and get them into a funneled educational program.

In fact ANY homeowner you encounter should be put into a funneled education program that hits them 5-15 times with an education piece every other day for 30 days UNTIL they call you for a one on one OR they opt out.

Your subject line of your email campaign needs to be CLEVER, UNIQUE, HONEST & GENUINE and you should have a consistent open rate of 20% every time you send an email OR you have not created a subject line that is catching their eye.

REMEMBER this is all based on permission based marketing and we are avoiding using the typical interruptive based marketing.

All of the information above is the backbone and can be done in minutes or a campaign can be set up in cycles with 15 informational pieces for VERY small amounts of money or FREE. However TOUCHING and or EDUCATION of your client will have the highest possible conversion ratios.

NOW, DIRECT MARKETING:

There is a fine line between interruptive and permission based marketing. Interruptive JUST DOES NOT WORK! Throw away the darn postcards, and realize, that YOU throw them away when you get them in your mail. YOU always change the channel on the commercial. YOU really do not like strangers knocking or calling you when you get home. If you are honest then we can figure a permission based angle.

In 90 minutes I can visit approximately 15 homes. What I leave at that home is based on psychology, data, and permission based marketing. MY recommendation to my coaching students is to use the MONSTER® Marketing door hanger, Door drops using Fed/Ex envelopes, Direct Mail and the newest door dropping technique putting marketing in a file cut folder.

The ACTUAL MARKETING piece has to speak to what they are going through at 61 days DQ and the quest to keep their home. So 99% of my recommendations for a marketing piece are video and written materials about loan modification education. MY FOCUS is not in getting them to call me and starting a marketing conversion. My goal is to get them into a funnel program so that I can continue the marketing cycle.

MONSTER Ultimo™ the latest of the MONSTER® educational series is NOW more about adding a testimonial to the initial marketing pieces.

The homeowner DOES NOT KNOW YOU! They believe banks, friends and family on real estate advice before they are willing to ask ANY real estate professional for assistance.

Understanding that and using a full 30 days to educate, funnel, and put a homeowner into a permission based position of ASKING YOU FOR HELP will benefit you in the long run.

CLICK HERE if you would be interested in the MONSTER COACHING PROGRAM© with all of the marketing pieces, short sales documents, and weekly coaching that is for LIFE! It is all designed for a one time fee (non recurring or non monthly) CLICK HERE for the full explanation of what is involved in the program.

MORE INFORMATION: www.honish.com

Lee Honish, Short Sale coach

How to be a REAL millionaire

My first goal when I coach ANYONE is to monetize their initial investment! That is a no BS statement, I will personally get client leads, review files and find ways to maximize HUDS or just load up a few HUDS with additional fees that I know a bank will pay (and that’s in the first hour).

My second goal when I coach is to start marketing! No matter what program I am coaching, it is always about creating a source of leads of either buyers or sellers. With the help CDAT PLUS I am able to syndicate listings for immediate buyer leads. Understanding that 42% of leads are referral based I can start to generate (and or educate) on email marketing that will produce immediate response rates.

The third goal when I coach is improving process! This is the bitter pill for some offices that I have built. I have a simple formula: 20% of your listings close every month (on average) or the mitigator is TERMINATED!

The last goal is to MOTIVATE! This also seems to be the CORE of my follow up coaching as well. It usually takes 3 months for me to replicate a 'Lee Honish’ way of thinking about process and marketing and I have a unique ability to crawl under someone’s skin and PUSH them or DRAG them to the results they desire.

I am hired daily to build MILLIONAIRES and MILLON DOLLAR COMPANIES! After spending a few days 'boothing’ at REOCON this past weekend I still cannot believe the number of agents who still believe in magic beans, magic potions, and buying products that can be had for FREE on the internet!

The reason I bring ALL of this up is two- fold:

1. Other coaches in my industry!

So, I tried to be a PC guy all weekend and worked my butt off like a monkey on a hotplate at REOCON, working for www.defaultadvocate.org and pushing the FREE certification and showing how an initial investment of $300.00 and $97.00 monthly would produce ease and simplicity into ANY office and generate an UNGODLY amount of leads and income when used correctly with CDAT PLUS.

Yet, I watched people purchase products that most anyone can replicate for FREE from the internet and paying prices from $80 to $500 per month.

The problem, www.defauladvocate.org does not charge enough.

OUR product includes a bank calculator, file tracking, squeeze pages, and funnel creation ON TOP of all the syndication, training, scripts, presentation materials and MORE. I know what agents are paying one dimensional default property platforms for either leads, coaching or file processing AND I know we have more than everyone else for much LESS!

AND psychologically that is the problem, it’s too much for too little and it’s all from the years of psychological abuse by others in my industry with their false promises.

"Lee, do you know who ***** ****** is?”

"Lee, what do you think about ****?

"Lee, I was told cold calling the neighbors”

"Lee, I was told to knock doors”

"Lee, I was told if I paid for 'XYZ’ I would get listings”

BLAH BLAH BLAH BLAH!

OMG! I had to do a 1 hour breakout AFTER the expo ended to build credibility and pitch a sale and at that point, after doing modern money mechanics CLICK HERE, and the psychology of marketing CLICK HERE I FINALLY built enough credibility that I could have even sold my consulting services for $25K.

I didn’t have the power, the internet, or even sales forms, they were going to just write down platinum American Express numbers on the backs of flyers and tell me to go sign them up!

Yet when I had to work the standard expo floor, I was back to explaining the simplicity of permission based marketing as compared to interruption based marketing.

WHY?

Because they had invested in coaches, systems, and magic beans and they still WANTED to believe that interruption based marketing was superior to permission based marketing, because they 'wasted’ money on coaching, systems and magic beans YEAR AFTER YEAR for lousy 3% to 5% responses.

That’s ultimately why I teach and create systems so that you can be REAL, HONEST and GENUINE. I even have a warm fuzzy spot for those who think they are honest and genuine when in fact they ARE NOT!

CLICK HERE for information about getting a FREE CDAT Certificate and Education

CLICK HERE for the CDAT Plus tools and services on how to replicate your office into a

2. Qualifying myself to be hired by other…

I am not for everyone, SOME want real BS, hot air and sunshine blown up their rear ends about their business. However, it is becoming apparent to me that people lack the real motivation as agents, investors, and advocates to really elevating themselves into making a million dollars a year!

I truly believe that MOST agents are afraid of real success.

Everyone thinks they want change and honesty.

They LIE! (actually to themselves more than to others)

Sometimes, people do not want to accept the truth of their situation or want to live in a delusional land where they are 'happy’ and helping people, while inside they are dying and lying about how they really feel. It is impossible to be an agent, investor or advocate to be successful while they have internal stress based on their own lives. I am not saying they cannot produce or make money. I am saying they will never be the upper 1% because they live their life out of congruency with the message that they tell homeowner’s. The are not being truly HONEST and GENUINE!

I always want to know why ANYONE asks me ANY question if they don’t want an honest answer, EVEN when I qualify my responses.

I feel like pleading for someone to consult with who actually has the real desire to be great…

I am coming to the conclusion that people in real estate may really just be cattle or sheep and they are quite happy being the livestock of the predators. My theory still stands, that there are more people making money on people in real estate than people are actually making on real estate.

As always, I will stick to my basic formula, HELP for FREE and be rewarded in the long run…

Send me your questions lee.honish@yahoo.com and I will do what I can and where I can, I still operate on helping people FIRST and I know that I will have people to coach and consult.

As a personal note on how I teach and coach…

I DO NOT believe in the word 'NO’!

It is in fact the basis for how I live my life everyday…

If you tell me I CAN NOT or WILL NOT or NO, I will kill myself to make it happen!

"Lee, I don’t think you can make me a millionaire”

"You are correct, because you do not believe you can be a millionaire. It is ALL ABOUT the mindset!”

MORE INFORMATION: www.honish.com

Lee Honish, How to Hire a Short Sale Processor

Bank Short Sale Processors

Never Hire a Bank Short Sale Processor…

I have been able to work with a handful of ‘processors’ that have converted from their corporate slave mentality into SUPERSTAR short sale legends, but the list is EXTREMELY short! I have the worst memory on the planet and I can think of all 3 of the ones that I have met that have converted into short sale players who can close ANYTHING. The others I have met, that number in the range of well over twenty have FAILED miserably.

Why?

1. They make friends! Never let a former bank negotiator make friends with bank people. They need to learn separation.

2. Why did you leave the bank? OK a bank job at $10.00 per hour is better than a $10.00 per hour real estate office job. WHY DID YOU LEAVE THE BANK? I have an incredibly short list of suitable answers that I accept when I interview a former bank person. The reason they leave is generally based on ‘stress’, ‘workload’ and ‘pay’. Let’s play a hypothetical: You are currently working at a bank job making $10.00 to $15.00 per hour and you leave the ‘bank job’ to go to work in a real estate office that has less than 10 active files and little to no new files coming in. Which job is better?

3. Unless they are anal-retentive they are just a postal worker wrapped in a different outfit! I cannot stress this one enough! They literally need to be a certain personality to enjoy the day in and day out grind of processing. Otherwise, much with a company that I used to be associated with (and this is no exaggeration) you could literally have your ‘’rocessor’ wind up dead and naked in a downtown Las Vegas hotel room… WOW! AND Trust me, I informed my previous partner that the former bank person was a VERY bad hire!

Ultimately it’s better to hire a hairdresser!

I personally only hire ABUSED former escrow/title/closing agent processors who are anal retentive and love to rewrite HUD’s and sit on hold. Now without sounding horribly biased, I would hire a female long before a male. There are a few cases where I have hired men and the cases are VERY few! Oh yes, they should be between the ages of 35 and 45 and is an avid dog or cat owner without children, who is generally frustrated and cynical AND in consecutively bad relationships…

And let the hate emails be sent!

I can explain the dating dynamics of the personality you are hiring and it USUALLY mimics the boss as well, but that’s another blog AND one I know!

Tip: Misspell a word in your advertisement and make it clear that you are seeking someone who is detailed oriented. Real anal retentive people will tell you the mistake in the advertisement.

But Lee, how do I convert my bank monkey into a killer short sale processor?

I break them!

I break everyone and everything when I coach and train these days, I really do not like MOST of the office work habits of people in real estate today and until they identify these deficiencies in themselves, they will always fail!

I am not saying I am the only way…

I am just saying my way is the fastest way to producing results…

I am also saying that I have been ‘right’ more times than I have been wrong…

www.honish.com

Chase Bank, Bank of America and Wells Fargo Bank Short Sales

Chase Bank, Bank of America and Wells Fargo Bank Short Sales

Short sales with Chase Bank seem to be the easiest of the pile these days. I know there are many who speculate on who is the worst, who is better, what they lie about, etc.

If I did a power ranking they are all tied for equally dumb Monkey Processors…

THEY all SUCK on any given day!

There really isn’t any slant or spin that an experienced short sale processor can’t tell you, this is more about trends for quicker cookie-cutter processing of your short sale files.

The following are some of the averages and what the general Bank activity is like. YOU may have a personal experience that is opposite from mine, however I review hundreds of scenarios every single day, I coach over 100 active real estate agents AND I speak to new agents every single week at my seminars.

These are just averages…

All banks lie:

1. Value. Every Bank plays the ‘we don’t know the value’ game. ON AVERAGE a bank reassess the value of a property 2.5 times before foreclosing.

2. Bank people lie! The only time a bank person isn’t lying or working an angle is ‘usually’ the automated recording telling you they will be using any information gathered for the purposes of collecting on a debt.

3. MI. Yes and No, there is some real insurance and there is some collection tactics. JUST ASK FOR THE NAME OF THE MI COMPANY! “We can’t disclose that information”, NOT REAL!

4. Any Cash Contributions. So what did you, your client, or their attorney disclose that makes a bank monkey believe that your client has money?

5. Once a monkey always a monkey. Sadly, I am a recovering bank monkey and perhaps I always will be. Bank people are burn outs, it took me YEARS before I really safely felt I could live without going back to work for a bank. Every short sale transaction has moments that will become ‘personal’ so that a bank monkey can ‘close the file’ BECAUSE at the end of the day, Monkeys get fed (paid) on Friday automatically. Real Estate Offices MUST close deals to generate money.

Chase Bank Oddly enough the most even keeled of the pile for short sale processing these days AND the runaway winner for the best bank to work with. Just a few years ago NOBODY had even heard of Chase bank and were perennial bottom dwellers in the top 10 of banks.

Wells Fargo Bank My big knock on my personal bank is that they seem to be too smart for the room. They actually can read a file and ALWAYS find minute details in a file for getting an advantage in the negotiation… I cannot believe I am going to say this, they are in second position for being intelligent bank people.

Bank of America should be renamed Bank of Desperation, from doing trial loan modifications without documentation, screaming fraud, and the God-Forsaken Equator system! I wish we could JD Power rank short sale processing.

Pre-Approved Short Sales and Bank Directed Leads. So the scenario as it is laid out is this: Banks give a ‘preapproved’ lowest net figure and ‘NOD-lead’ (approximately 6 months DQ) to an asset management company. The asset management company gives the lead to one of its ‘approved’ agents. The agent then goes to the door on the deal and claims he works for the ‘bank’ and gets the listing, then attempts to represent the homeowner to the bank?

I could simply say there is no such thing as pre-approved unless working with Wachovia…

This is a growing trend, FOR THE RECORD: I would never recommend to any of my agents to work NOD lead source, simply because it has the lowest conversion rate to listing.

However, I know agents, they will PAY and violate fiduciary relationships just to make a buck!

MORE INFORMATION: www.honish.com

Lee Honish, Short Sale Market

I believe in what I see

Do I need to go into a completely LONG, DULL and DRAWN-OUT explanation of how the market really is?

The real estate market itself is in a bucket of crap because the structure of the dollar is based on a loan, it is further inflated through the process of fractional banking. CLICK HERE and watch the movie

This is not an explanation of the dollar moment, this is an explanation of how long this 'storm’ will last…

So two years ago I was informed by Freddie/Fannie representatives that 33% of the homes that went to foreclosure sale would actually see the open market for listing and sale. This conundrum didn’t seem to slow down would-be REO agents seeking listings at (fill in the blank) events and spending THOUSANDS of dollars trying to get them. Recently at (fill in the blank) would-be REO agents were informed on the first day of the expo that REO's were NOT going to show up this year at all, that in fact they were going to dwindle and in many cases completely dry up. The advice was given to "go do short sales!” However agents still quest for everything but short sales. EVEN some of the largest names in REO's are now creating boot camps to teach people REO's.

I would think that those who had their wits about them and didn’t waiver from the original onslaught of the short sale market would be in the best position in today's market…

SOME DID, SOME DIDN’T…

There was a huge opportunity for many agents to gain a market position and they failed to capitalize on the positioning.

THE BOTTOM LINE: There will NOT be a sudden release of REO's in the current real estate market. The LARGEST market share for real estate agents to be successful is in short sales.

Back at the end of the first quarter of 2007 'alt-a’ and 'subprime’ loan products were pulled from the market AND if we use the basic math formula of 5 years to reach the maturation of these products, this year would put us at what should have been the bottom (or near the bottom). However thanks to the amazing loan modification products that have flooded the market and allowed banks to amortize their toxic debts over a longer period, the bottom is still far away.

BUT LET'S ASSUME WE HIT A BOTTOM: That would mean a minimum of 5 more years just to climb out with a positive appreciation rate of 3%-5% per year for the next 5 years.

That’s simply not going to happen!

Anyone with their wits about them realizes (AGAIN) that short sales are the only game in town and it has become a new 'renaissance’ period for people trying to get into the short sale market. The failure for many was purchasing (FILL IN THE BLANK) coaching or purchasing (FILL IN THE BLANK) designation, so NOW agents are mostly skeptical of anything with the short sale market. To further compound the issue agents are subjected to (FILL IN THE BLANK) courses on 'how to avoid fraud when doing a short sale’.

WHAT (EXPLETIVE) FRAUD!?

Would somebody please show me the case law…

Not since the Salem Witch trials have we seen something so egregiously lopsided and anti-anything! Agents are persecuted if they advantage ANY sale for the buyer or seller and NOT the banks.

There is really no fraud, ONLY a bunch of banks and investor sources who want a maximized return for the next 5-10 years of this market. The top producers in this market are my 'associates’ and the asset managers who are aware of every stat and statistic when it comes to market trends and conditions.

Never fool yourself into believing what is being preached and KNOW fundamentally: NO REO's and THIS market will last a minimum 5 more years with defaulted short sale properties.

If you want HELP jumpstarting your business recovery, join my coaching group or contact me at lee.honish@yahoo.com and I will spend 3 months psychoanalyzing you and rebuilding your business with direct and in office ONE ON ONE coaching. OR JOIN MY ONE TIME FEE COACHING

MORE INFORMATION: www.honish.com

Lee Honish, Short Sale Marketing

Permission Marketing to Default Homeowners OR The 8 steps to 20 listings

To start off with, there is NO question whatsoever that you need to obtain a VERY good 61/91 DQ list that is PRE-NOD or NONE of the following will work for any of you or my students.

Preamble 1: To make 20% spread of a qualified and quality list you will need 100 clean names at the start of every single month. The point of the conversion is 20% per month.

Preamble 2: These are actually the operating instructions for my coaching and marketing group. The doors of this Coaching Club are closing in the next 24 hours and there seemed to be interest surrounding what it is that we teach within this program. My references are to marketing pieces that were created for the students and are a part of their enrollment packages.

PREAMBLE 3: For the 20-in-30 Coaching students: After a very long drive to Utah and listening to new psychology, marketing and permission based marketing, the new direction for your DIRECT MARKETING is to remember permission based marketing and touching your list of 100 names 8 times in a single month. We have discussed to death that the homeowners lack any trust for real estate professionals and while the term advocate melts the ice, the idea is to create a constant drip campaign. This will require a few sleepless hours in the next few days updating your marketing pieces and creating a MONSTER ADDENDUM package that you will be sent this week based on psychology and permission based marketing. Also on this week’s call we can discuss turning all of this into a constant database drip campaign so that it is always turning over leads once you start. PLEASE REMEMBER to keep up the momentum and run it for 90 days, if the data is solid then you should have NO problems obtaining 20% on a clean 100 day list. Plan 2 days every week for your marketing campaign (Monday and Friday or Tuesday and Thursday) MOMENTUM IS THE KEY!

This is your marketing sequence for just obtaining FISRT CONTACT after with the MONSTER ADDENDUM included in the sequence. Once you have first contact or a DO NOT CONTACT, continue with the rest of the list for the remaining month. This whole process is a call for permission from the homeowner done in multiple formats to obtain “permission” then move the homeowner into a database campaign.

1. Monster Addendum (door drop)

2. Monster Jr. (door hanger)

a. As this is not an opt in piece NOT a call to action, deliver monster addendum with no scripting

3. Mail Monster Addendum variation invitation envelope

4. FedEx Door Drop Monster Addendum Variation

5. Mail Monster Addendum Variation file size envelope

6. File Cut folder door drop again Monster Addendum variations

7. Cold call to deliver, no scripting, just a deliver and again Monster variation

8. Face to Face door knocking with just a drop, no scripting

There is NO scripting required at this point, the ONLY goal is get them the pieces and have them ‘opt in’. Once they respond they drop to the next campaign.

The idea is to get the homeowner to opt-in to obtaining more information about Loan Modifications and HELOC killing or “saving their home”.

You then spend your additional marketing time each day working on providing the multiple hits needed for the conversion and building trust with the homeowner. It will more than likely be in the range of 8 informational pieces to final listing and conversion, but the idea is to create the funnel early and let it start dripping back.

Straight face to face conversions will be the rarity.

Plan on an eight week informational campaign to build trust once they have opted in from the contact point and this can be done by email or mail, NOTE the homeowner gave you permission for the information.

Here is the funnel down of information to provide

1. (you) Loan modification video

2. (you) HELOC KILL video

3. Testimonial based on “one client scenario for 3am loan modification call” will shoot and provide

4. Articles on loan modifications failing

5. Articles on loan modifications going to foreclosure or court

6. Benefit of short sale

7. Benefit of short sale testimonial with testimonial of “I bought a home 2 years later”

THE ONLY GOAL is to provide the information and let them make the face to face appointment. When you get the face to face time then you move to the conversion as discussed on coaching calls.

As always with this group we will discuss in finite detail how to apply these marketing strategies and what I need to create for you to be successful and include all of your ideas before production of these videos occurs.

There is a basic marketing idiom that you must plan on hitting a potential lead multiple times to building, credibility, connection and trust so that you can help them. Their faith is more in a bank than with anyone in real estate followed closely by the horrible referral to a family friend or family member who is a real estate agent. The idea is to create a bond of trust built on quality information and starting the drip campaign to produce a 20% conversion point with a client that will be a client for life based on permission based marketing.

My apologies for sharing your content publicly, but there is a solid benefit for anyone to understanding tiered funnels and conversions to helping homeowners AND in no way did the discussion of how the monster works was disclosed!

Spending hours and hours of drive time can benefit homeowners and agents with a level of creativity that has helped create this campaign.

See you all on Tuesday and a special Thursday because there is just SO MUCH NEW STUFF!

MORE INFORMATION: www.honish.com

Lee Honish, Short Sale Mindset

I believe in what I feel CHANGES how the world appears

The price of being genuine in every single one of your business dealings is imperative for the success in the next 5 years…

The number one problem with real estate agents today is their inability to remain congruent!

Question: as a real estate agent today: How can you remain 'congruent’ when you, yourself are worried and or frightened about YOUR next paycheck?

So, a year ago you had DOUBLE the files and worked a 10 hour day…

A year later, you have half the files and you STILL work a 10 hour day…

Based on the math, that would mean, NO FILES and still working a 10 hour day…

The sheer level of stress that this creates and the subsequent mindset would have a dramatic impact on your personal lives…

AND the problem at hand, if you are a stressed out, overworked and terrified agent…

How would you be able to assist homeowners who are under stress and in default?

These days I seem to spend more time identifying agent’s personal 'baggage’, help them see it for themselves and then FIX IT! It really isn’t that difficult to start off almost all of my coaching with 5 years of therapy crammed into just a few minutes.

The problem as I see it…

It’s how you feel and it’s a direct reflection of how your business is and the business you’re not getting. It almost seems to be a direct proportional relationship: If you have NO business then your personal life is directly out of whack as well OR a non-existent personal life thanks for a completely damaged work life?

I know I have been 'harping’ on this topic for a few weeks, but it seems no matter who I coach, who I talk to. or what companies I consult with…

The damage seems to exist!

Not only that, we are all raised 'veal’; in other words we are a product of our environments and our upbringings…

If you were raised 'economically disadvantaged’ your quest for money could outweigh your need for almost anything, everything, or anyone…

So how would you be able to HELP a homeowner in a distressed market when you are a money obsessed individual, wouldn’t that be an incongruence?

If you are stressed about your next loss, paycheck, or obtaining new listings, HOW would you be able to remain congruent and HELP a homeowner with their best intentions in mind?

I could create an incongruence list of things agents do to either sabotage their lives or they have a completely twisted view based on their personal upbringing. No matter what, it is the root of the problem with agents. Getting to the root of the problem allows for a 'rooting’ before the start of a rebuilding can proceed.

If you want HELP jumpstarting your business recovery, join my coaching group or contact me at lee.honish@yahoo.com and I will spend 3 months psychoanalyzing you and rebuilding your business with direct and in office ONE ON ONE coaching. OR JOIN MY ONE TIME FEE COACHING

MORE INFORMATION: www.honish.com

Lee Honish, Short Sale Coaching

MONSTER® Marketing is RE-OPENED™

So the deal is the deal?
Yet upon interview, upon interview, with the top agents, I am SHOCKED that they usually have less than 10 files, they are working 10 hour days and they are usually outsourcing their marketing or worst of all have NO marketing!
Even though I have reached my 'mental’ capacity of students, and I would prefer to do one on one coaching instead (I have more control of the outcome)…
I have decided to reopen the MONSTER® coaching program to accept additional students. This time I have even adjusted and allowed for a payment program so that it's more affordable to agents in distress.
CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497
CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125
No matter who I have spoken to in the last few weeks about the number of files, I keep getting the same response! The bigger concern is that WE always revert back to 'interruptive’ marketing styles and tactics, OR WORST hire someone who uses those same 'interruptive’ marketing tactics!
How big a postcard, how many 'mail pieces’, how many calls and how many doors do you have to knock before you realize that the methodology of yelling "surprise, I am an agent, I CAN HELP YOU!” doesn't work. How long before you realize that this method is a complete waste of time and a failed method?
I am willing to help, I do not know of ANY website, coach, program, or guru that offers what I offer with the knowledge base and experience I have. (FILL IN THE BLANK) along with all of the others do not even have the ability to walk into an office and change it's direction and obtain listings in a single day like I do!
This isn’t just 'talk’ this is fact!
The reality is if I charged $1,000 per month for coaching and $20,000 for one on one coaching, I would have more students and a higher profit rate. I keep my prices reasonable to HELP struggling agents!
(FILL IN THE BLANK) along with (FILL IN THE BLANK) and even the 'system’ (FILL IN THE BLANK) have asked me for help in marketing and process for their existing students. I know who has attended my events and I know who has bought my marketing.
MY GOAL IS TO HELP YOU!
Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the program to help and educate the market.
MORE INFORMATION: www.honish.com