Target Marketing | Lee Honish

So based on the 'graph' above we can draw a few conclusions...

Conclusion #1

Giving tax breaks and incentives to the "upper class" is irrelevant! Apparently they don't pay their mortgages, and in fact (based on market data) they are more 'delusional' than an 'average' income homeowner just trying to pay their bills. If you bought a home that was valued over a million dollars and even at the height of the market, you 'probably' have a six figured salary. My hypothesis is that 'millionaires' are involved in strategically defaulting on their homes. Now I realize that this is a broad statement and I have NO data to support this, but a million dollar homeowner would be 'savvy' enough to understand that by defaulting on a loan that size may have a positive 'out' for them. At the very least, based on a new survey I conducted with several homeowners who owned homes that were purchased for a value greater than a million dollars they are and were in fact very savvy at understanding these concepts. Many that I interviewed (alright, interrogated) who purchased and have lost their value were considering the idea of 'strategically defaulting'...

Leading me to conclusion #2

Why would you lower your target zone when purchasing delinquency information? My request would be as follows: Zip codes of at least 4 zones of million dollar homes Pre NOD 61-91 day dq Price range of 1 million or greater AND purchased no later than 2008 I would then use my permission based marketing and double up the educational process, because these homeowner's 'think' themselves much smarter than the 'average' homeowner.

Marketing messages on my automated drip campaign (after I get their email through my MONSTER campaign): Introduction letter - loan modification education - testimonial video - strategic default education - testimonial - alternatives to foreclosure education - testimonial - how money works - testimonial All of the emails with a call to action...

Remember this, they really do think they're smarter than the room in this crowd. In most of my dealings on conversion with this crowd, they are VERY frustrating...

My final analysis, use a maximized drip campaign from email address and avoid as much scripting as possible. AS A FINAL NOTE:

Wow, they default more!

lee.honish@yahoo.com
www.honish.com
Lee Honish
858-663-2537
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Lee Honish | Real Estate Coaching

Lee Honish
lee.honish@yahoo.com
858-663-2537
www.honish.com

Lee Honish | Real Estate Consultant

Lee Honish
lee.honish@yahoo.com
858-663-2537
www.honish.com

Lee Honish | Real Estate Coach

Lee Honish
lee.honish@yahoo.com
858-663-2537
www.honish.com

Real Estate | Short Sales

Step One, understand that it’s the structure of the dollar that has caused the current market collapse.

Step two, Understand the psychology of homeowners and the how to market to them



 

Step three, Mitigate short sale files with the right mindset

THIS IS RAW AUDIO NON-EDITED

CLICK HERE Lee Honish Mitigation Training PART 1

CLICK HERE Lee Honish Mitigation Training PART 2

CLICK HERE Lee Honish Mitigation Training PART 3

CLICK HERE Lee Honish Mitigation Training PART 4

 

Step Four, GET SHORT SALE LISTINGS!

CLICK HERE to download the PDF Document

 

Step Five, Be an Advocate


 

Step Five, send me an email, tell me your budget and let me help you, help homeowners!

CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497

CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125

One ON One Coaching for 2 days includes travel (marketing or mitigation) $1,600

One ON One Coaching for a week includes travel $5,000

SEND ME AN EMAIL IF YOU HAVE QUESTIONS:

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lee.honish@yahoo.com
www.honish.com

The FIRST Short Sale EVER Recorded

Funny what you learn when you unravel the past…

Recently I wrote about Kronk, the first real estate agent in North America, he was carbon-dated to around the stone age and was discovered with several of his marketing pieces CLICK HERE FOR HIS STORY…

Well, due to the overwhelming response and feedback to  ‘Kronk Tale’ I spent all day investigating the background of Kronk and I wanted to find out if he was a good real estate agent…

What I discovered blew my mind…

Kronk wound up being not only the first real estate agent, the first real estate marketer, the first real estate coach…

Kronk was also the first real estate agent to negotiate and close a short sale or “ugh-ugh-uh-ugh-ugh” and that roughly translates to “You Paid More, Kronk Get Less” (historical records are kind of sketchy).

Based on cave drawings discovered near Clovis, CA Kronk is depicted clubbing a homeowner and dragging them to their new home. Something called the ‘Central Bank’ accepted term of  ‘One Cave for 1 fire stick, 12 shiny stones and one wheel’.  As the cave drawings continued after several months of flooding and famine in the ‘Great Valley’ (Clovis CA) the value of the subject ‘cave’ had gone down.  Kronk seized the opportunity and negotiated with the ‘Central Bank’ and got them to release their lien/term for just 6 shiny stones (that weren’t that shinny I might add).

Thus completing the first recorded short sale transaction in real estate history…

Kronk went on to be a very successful real estate trainer teaching his amazing 3x5 tablet technique (later replaced by postcards), his amazingly brutal knock out clubbing blow (later replaced by scripting) and of course his amazing short sale negotiation techniques (later replaced by FILL IN THE BLANK). His ideas were laid out in simple wall paintings and discovered by FILL IN THE BLANK who used these marketing systems and short sale processing ideas to create their own groups.  Why else would anyone in this day and age of technology, send direct mail, cold-call homeowners, and door knock, or learn about short sales from ANYONE who isn’t a former head loss mitigator and someone who has spent over 18 months developing marketing that works on permission based marketing platforms…

CLICK HERE and listen to the over 4 hours of short sale negotiation training I did last week.  I won’t insult you and say; “explain how to stack a file” FILL IN THE BLANK can do that for me.  I will show you mindset, mitigation, value, offer, how to structure your HUD, and most of all how NOT to escalate and still close over 90% of your files.

Don’t be a Kronk and ‘know’ Real Estate…

It’s obvious that there are many agents determined to be like Kronk and use methodology that WILL NOT WORK!

Again, CLICK HERE and discover what moves an agent or a mitigator into a mindset that closes over 90% of their short sale files.   There is nothing to buy and 4 hours of audio training is free for everyone!

In Kronk’s day you would pay a minimum of 1 fire stick and in today’s market you’ll pay $700 to FILL IN THE BLANK just learn how to stack a file…

Take advantage of the 4 part audio training AND DON’T BE A KRONK!

 

short sale advocacy

 

Lee Honish is the founder of CDAT and the Advocacy movement he started over a year ago...

 

"Real Estate Agents have lost credibility and its time to restore Advocacy to Realtors" Lee Honish

 

Honish had a 20+ year career as a foreclosure asset manager/loss mitigator working for large mortgage lenders. Early in 2007, he knew that agents needed to know what the banks know in order to close short sales in record time. He developed a program that has a 99% close ratio, which is both astonishing and truly making a difference. “It is satisfying to provide useful education to a group of professionals in our nation that desperately need to work together. Real estate professionals just need to put the right strategy to work for them, so they can be a part of the solution, not a part of the problem.”

 

www.honish.com

 

Join CDAT for Free: http://agentredefined.kajabi.com/sp/8384-cdat-membership

The VERY FIRST Real Estate Marketing Piece EVER CREATED

In North America the very first recorded records of "man” were the Paleo-Indians, it was right around the stone age…

Thanks to my countless hours of research, I discovered that there was a Paleo-Real Estate Agent’s remains also found, his name was "kronk” (he had a stone chiseled name tag and his custom marketing pieces were discovered in a dig near Clovis, CA)…

Kronk was also the first recorded real estate trainer and created the FIRST marketing campaigns in the history of North American (again based on tablets and marketing pieces)…

Here is Kronks 'methodology’ for real estate;  Kronk would deliver a chiseled stone tablet (approximately 3x5) to the cave of a 'prospect’ with the words "KRONK SELLS – KRONK MOVES YOU”.

Kronk then showed up at the 'prospects’ cave the following day, knocked the 'prospect’ out with his club and then dragged them to a new cave…

Nothing has changed since the Stone Age…

Agents still operate under the 'trained’ and 'conditioned’ belief that sending a postcard and then showing up at a homeowner's home unannounced will generate a listing or a buyer. Thanks to the decades of real estate training, systems, and methodological approaches to 'interruptive’ marketing real estate agents operate under the assumption that doing MORE of this type of marketing will achieve more results.

In the late 90’s a book on permission based marketing and creating a relationship with a 'prospect’.  This book and its concepts have escaped real estate agents who still market under the assumption that door knocking, postcards, mailers and cold calling will produce results…

CLICK HERE  for my PDF Report on permission based marketing campaign.

It takes the leap of faith to understand this very simple concept of 'interruptive’ marketing, television is the MOST expensive form of marketing and thanks to the remote control and DVR's NOBODY sits through and watches commercials anymore (I download without commercials).

It is about creating a 'relationship’ with a homeowner or buyer and introducing yourself and creating credibility.  It requires follow up and 'touches’ of educations to build your credibility to a new homeowner or buyer.

Objectively MOST agents are living and dying off of referral based marketing from a happy client or in other words a 'testimonial’ that builds the initial relationship. Direct marketing is almost non-existent in today's real estate market place.

Agents now blame the marketing trainers, brokers, and systems that claim that these approaches are successful, however they are outdated concepts. It is about adaptation to the market and marketing methods.

Adapt or Die…

Most real estate agents appear to be on the 'Titanic’ and approaching the iceberg…

Most if not all will be out of business within the next year or so…

The basic trends indicate that MOST agents will be gone and it’s simply from not adapting to the marketing and working on default properties (short sales). It is from the lack of understanding and education on marketing that is effective. In today’s market, I don’t care how many postcards you send, how many doors you knock or phone calls you make…

THEY DON’T KNOW YOU!

Again, CLICK HERE and get my real report explaining my approach on PERMISSION BASED marketing and how to adapt to the market AND get up to 20 new listings per month with only 90 minutes of work twice a week.

Just expand your thinking and understand that there are NEW ways of doing business and it's all based on 'permission’ based marketing, being an advocate, and understanding the default market.

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AUDIO TRAINING: Short Sale Mitigation Training, Lee Honish

If you are a short sale negotiation, real estate agent, advocate or bank 'monkey', OVER 4 hours of short sale mitigation training by Lee Honish from a one on one training...

This is SEVERAL hours of Short Sale Mitigation Training that will teach you how to mitigate and BEAT Lee Honish. It is the most thorough training EVER captured on audio.

This was recorded in San Marcos, CA for Durrell Thomas www.smreco.com

Lee Honish was hired for direct one on one training of his NEW Chief Executive Mitigator

In less than 8 hours of training, Jen is NOW ready to pick up NEW files, close exiting files, escalate (and beat Lee Honish) and be one of the TOP short sale migiators Lee Honish has EVER trained!

THIS IS RAW AUDIO NON-EDITED

CLICK HERE Lee Honish Mitigation Training PART 1

CLICK HERE Lee Honish Mitigation Training PART 2

CLICK HERE Lee Honish Mitigation Training PART 3

CLICK HERE Lee Honish Mitigation Training PART 4

MY GOAL IS TO HELP YOU!

Take advantage of the generosity of my mastermind/coaching group who asked me to reopen the MONSTER program to help and educate the market.

CLICK HERE to get MONSTER Coaching, Docs and Marketing for $497

CLICK HERE to get MONSTER Coaching, Docs and Marketing for 5 payments of $125

SEND ME AN EMAIL IF YOU ARE INTERESTED IN ONE on ONE COACHING OR CONSULTING:

$1,600 for 2 days of Mitigation Training (Includes travel, approximately 5 hours per day)

$1,600 for 2 days of Marketing Training (Includes travel, approximately 5 hours per day)

$5,000 for complete office 'rebuilding' (Includes travel, 1 week in office and 3 months of support)
lee.honish@yahoo.com
www.honish.com for more information about coaching, marketing and FREE short sale information